Who pays more, women or men? Gender pricing and the 'pink tax'

Who pays more, women or men? Gender pricing and the 'pink tax'

RICHMOND, VA (WWBT) - You may not have even realize it, but women are paying more for everyday items.

It's being called the pink tax. It's the extra costs on products marketed to women that men also buy.

A recent study out of New York finds, sometimes, women pay as much as 42 percent more for everyday products than men.

Click here for WAFF's full report.

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