Shopping & dining event Pop Up Revolution opens Saturday

Updated: Sep. 16, 2015 at 2:26 PM EDT
Email This Link
Share on Pinterest
Share on LinkedIn

RICHMOND, VA (WWBT) - A pop-up event will showcase Richmond's shopping and cuisine for the thousands of spectators in town for the World Cycling Championships.

Pop Up Revolution is a shopping and dining experience for visitors and locals at Plant Zero in Manchester, says organizer Micheal Sparks. It begins Saturday and coincides with the nine-day World Cycling Championships in Richmond.

The Underground Kitchen will surface in a tent in the Plant Zero courtyard. The secret supper club is inviting top chefs from Richmond, D.C., and New York to create dinner and brunch extravaganzas. Tickets for these meals are $140.

"Each night will be different. Each chef will be different. Each idea will be different," said Sparks.

You can enter the shopping portion of the event at the Plant Zero warehouse for free. More than 30 local and national retailers are setting up to showcase their goods.

"Anything from lifestyle, clothing, to bath and body, furniture, we really are covering a whole gamut of different products that can be bought and used," explained Zachary McElgunn with Pop Up Revolution,

You'll see home decor by companies like Caravatis and Sneed's, and local artists like Andrea Donnelly.

"I'm going to have three of my large scale woven paintings up in this space, they're going to be part of the atmosphere creating the mood of the space," said Donnelly.

You'll also find fashion from retailers such as Peter Blair, Alton Lane, and new designers who recently graduated from VCU. Plus there will be an array of food vendors, including Ellwood Thompson's, Southern Season, and Shoe Crazy Wine. Organizers say farmers with Grow RVA will double the value of produce for each dollar that EBT customers spend.

Pello Bikes will show bikes for kids, and I Am RVA says it will raise money for a brain trauma charity through sales of their specially made, reflective helmets.

"It's a mirror chrome helmet designed to reflect you because you are where you surround yourself, and who you surround yourself with," Dr. Scott Keel, pediatrician and founder of I Am RVA, said. "We couldn't choose a color for Richmond, so we decided to let the helmet choose a color for you."

There will also be free yoga classes, cooking demonstrations, tastings, and happy hours.

"While the bike race and the city are throwing a bike race, we're going to celebrate the future of Richmond, the people who work here every day and make this place tick," said Sparks.

Pop Up Revolution also involves pop-up shops for T-Mobile, Reynolds Gallery, and Chateau St. Michelle in the vacant storefronts at 313 and 315 East Broad Street. Entry into both locations is free but shoppers are asked to register in advance on

Copyright 2015 WWBT NBC12. All rights reserved

Report an Error or Submit a Tip to NBC12