INTERVIEW: Free marketing for Richmond non-profits

Published: Sep. 23, 2010 at 8:12 PM EDT|Updated: Sep. 23, 2010 at 8:56 PM EDT
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By Ryan Nobles - bio | email

RICHMOND, VA (WWBT) - Coming up with enough cash to cover every day expenses is hard enough for most non-profit agencies, that finding funds to invest in special projects becomes almost impossible.

One local advertising company is hoping to help a Richmond non-profit grow by offering a big boost most would never be able to afford.

David Saunders is the president and chief idea officer for Madison and Main and for the record he is now at 25,332 followers on Twitter on his famous handle @madmain.

RYAN: A lot of people like what you have to say.

DAVE SAUNDERS: Well, that and three dollars will get me a cup of coffee at Starbuck's.

RYAN: That's right, three dollars. Tell us about the project. What do you have planned to help local nonprofit agencies?

DAVE: Thanks for having me on today. This is great. We're excited about it. We've been inundated over the years from a lot of non-profits who need marketing help and with the economy the last couple years, it's been challenge. We partnered with several other agencies and we said look let's do a reverse RFP. Let's find out what they need and let's work with one and see if we can make a difference.

RYAN: And you're going to make a big difference because this is a $100,000 project you're putting together. Tell me what that gets in real advertising dollars?

DAVE: It gets a lot. In this market, five different companies from consulting on organizational issues on the front end, complete website development, mobile application development, new iPhone apps, new brand marketing campaign, marketing strategy, thousands of dollars worth of printing and we're also talking to Google and other organizations about donating advertising. Our part of it is going to be between 100 to $150,000 and we're hoping that that can augment what they're being able to spend on traditional advertising and marketing.

RYAN: And this is something that an average nonprofit organization could never think about investing.

DAVE: And we had a lot that have come to us already, ever since the local sports group, all the way up to Virginia chapters of large organizations. It really as lot of them that basically don't look at marketing as being important in down economic times and that's the first thing they cut, which in turn is the worth thing they could possibly do because out in funds aren't coming in, it's about helping the nonprofits get back on board and see if they can get the funds coming back through.

RYAN: And we need to say that the RFP is due tomorrow.

DAVE: 24 hours from now, it's on

RYAN: And we've put on ling on our website. Just go to and go to all access. Thanks for coming.

DAVE: Appreciate it.

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