Sarah Bloom

Sarah Bloom


Sarah Bloom is the anchor of NBC12 News Today. She also anchors Fox Richmond's morning news. Sarah works hard to keep you updated on stories that matter to you.

Whether it's an on your side investigation into a scam hitting our community, or some parenting news you need to know- Sarah is on your side! Sarah also works on the RVAParenting blog. She talks to experts about important issues for local families. She also follows fun tips for what to do with the kids, how to save money, and stand-out families in our community. You can see the segment Thursdays at 5 p.m.

Sarah enjoys spending time with her family. She has two young boys, a young daughter and an amazing husband. You can find them exploring all that RVA has to offer. Sarah especially enjoys running and swimming, exploring the outdoors, and spending time with her family at children-friendly activities in the area.

Sarah was born in Iowa, but continues to grow her Virginia roots. She graduated from Washington and Lee University in Lexington with degrees in Journalism and Sociology. She was married in Virginia, and her two sons were born here as well. She considers RVA home.

Before joining the team at NBC12, Sarah worked for stations in Danville and West Virginia.


  • 2018 Emmy for 12News Today
  • Virginia Crime Stoppers Association Media Representative of the Year
  • Crime Solvers Chesterfield/Colonial Heights Outstanding Media Support in 2014
  • The Best Finalist for Best Local TV Anchor 2017
  • Best Television Reporter 2015 Richmond Magazine Best and Worst
  • Finalist Best Local TV Reporter 2016
  • Style Weekly 2018, Tied for best local TV anchor with Curt Autry

Recent Articles by Sarah

  Company hopes to match employers and employees with flexible jobs

Expert: Talk with your teen about financials ahead of buying a car

  How to help your teen plan for college

  Lighten your load: Getting kids to help around the house

  St. Jude researcher discusses life-saving work done at hospital, shared around the world

  RVA Parenting: How to home school your kids this year

  A look inside the renovated Robins Nature Center

  Ways to celebrate a socially distanced Fourth of July

  St. Jude Dream Home: Our sponsors - the owners of Closet Factory - visit the hospital in Memphis

  ‘I’ve had cancer like the past 3 years': Virginia boy fighting cancer for 5th time at St. Jude Children’s Research Hospital

  Tips for talking about race and racism with your kids

  Louisa girl collecting toys for her birthday to give to children at St. Jude

  Free gym workouts for toddlers, elementary kids

Tips for helping a child with ADHD learn from home

  Here’s an app that helps family interact with your kids on video chat

  Ways to celebrate Easter with kids while social distancing

  Go on a safe egg hunt with your Kids

  Get ready for April Fools’ Day as a family

  Fly a kite and go on a virtual vacation

  It’s time to prepare for pre-K registration in Chesterfield, Henrico

  It’s time to pre-register for kindergarten in Chesterfield County

  New birthing center opens, accepting Medicaid and some insurance plans

  Henrico doctor weighs in on family safety as concern over coronavirus heighten

  ‘The Tooth Brigade’: Va. parents write book, create theme to celebrate lost teeth

  'It’s just fun and interactive’: New, whimsical business offers appointment-only, themed play space for kids

  Mechanicsville mom publishes parenting advice book - ‘They Say Parenting’

  Tips for staying healthy while tackling the holiday season

  Nonprofit collecting items to help struggling new parents

  ‘I just wanted to help’: Young black dad raising three white sons

  Thousands of kids see clearly for first time after getting free glasses