Sarah Bloom

Sarah Bloom


Sarah Bloom is the anchor of NBC12 News Today. She also anchors Fox Richmond's morning news. Sarah works hard to keep you updated on stories that matter to you.

Whether it's an on your side investigation into a scam hitting our community, or some parenting news you need to know- Sarah is on your side! Sarah also works on the RVAParenting blog. She talks to experts about important issues for local families. She also follows fun tips for what to do with the kids, how to save money, and stand-out families in our community. You can see the segment Thursdays at 5 p.m.

Sarah enjoys spending time with her family. She has two young boys, a young daughter and an amazing husband. You can find them exploring all that RVA has to offer. Sarah especially enjoys running and swimming, exploring the outdoors, and spending time with her family at children-friendly activities in the area.

Sarah was born in Iowa, but continues to grow her Virginia roots. She graduated from Washington and Lee University in Lexington with degrees in Journalism and Sociology. She was married in Virginia, and her two sons were born here as well. She considers RVA home.

Before joining the team at NBC12, Sarah worked for stations in Danville and West Virginia.


  • 2018 Emmy for 12News Today
  • Virginia Crime Stoppers Association Media Representative of the Year
  • Crime Solvers Chesterfield/Colonial Heights Outstanding Media Support in 2014
  • The Best Finalist for Best Local TV Anchor 2017
  • Best Television Reporter 2015 Richmond Magazine Best and Worst
  • Finalist Best Local TV Reporter 2016
  • Style Weekly 2018, Tied for best local TV anchor with Curt Autry

Recent Articles by Sarah

  RVA Parenting: Summer Camp Finder from Richmond Family Magazine

  RVA Parenting: What to know about kids and COVID-19 this week

  Little Hands Virginia launches new space

  Activities to do in Virginia for spring break

  Tips for taking a safe spring break

  Ways to teach inclusion to your kids at home

  Ways to incorporate Black history lessons at home

  What to know about the COVID-19 vaccines and your kids

  Richmond mom raises awareness about site connecting kids with chronic illness

  Ideas for setting new family goals in the new year

  Organization reminds families on staying safe while celebrating holidays

  Explaining socially-distanced holidays to children

  Save your traditions, Christmas isn’t canceled

  Ideas for ‘experience’ Christmas gifts amid the pandemic

  Ways to teach your children thankfulness

  Care-A-Van works to serve uninsured community during pandemic

  RVA Parenting: Vote in Hallowheels Costume Contest!

  RVA Parenting: Give the gift of a financial education for the holidays

  New Children’s Hospital of Chicago study looks at teens' online use

  Flu shots in a pandemic - what parents should know in 2020

  Company hopes to match employers and employees with flexible jobs

Expert: Talk with your teen about financials ahead of buying a car

  How to help your teen plan for college

  Lighten your load: Getting kids to help around the house

  St. Jude researcher discusses life-saving work done at hospital, shared around the world

  RVA Parenting: How to home school your kids this year

  A look inside the renovated Robins Nature Center

  Ways to celebrate a socially distanced Fourth of July

  St. Jude Dream Home: Our sponsors - the owners of Closet Factory - visit the hospital in Memphis

  ‘I’ve had cancer like the past 3 years': Virginia boy fighting cancer for 5th time at St. Jude Children’s Research Hospital