Sarah Bloom

Sarah Bloom


Sarah Bloom is the anchor of NBC12 News Today. She also anchors Fox Richmond's morning news. Sarah works hard to keep you updated on stories that matter to you.

Whether it's an on your side investigation into a scam hitting our community, or some parenting news you need to know- Sarah is on your side! Sarah also works on the RVAParenting blog. She talks to experts about important issues for local families. She also follows fun tips for what to do with the kids, how to save money, and stand-out families in our community. You can see the segment Thursdays at 5 p.m.

Sarah enjoys spending time with her family. She has two young boys, a young daughter and an amazing husband. You can find them exploring all that RVA has to offer. Sarah especially enjoys running and swimming, exploring the outdoors, and spending time with her family at children-friendly activities in the area.

Sarah was born in Iowa, but continues to grow her Virginia roots. She graduated from Washington and Lee University in Lexington with degrees in Journalism and Sociology. She was married in Virginia, and her two sons were born here as well. She considers RVA home.

Before joining the team at NBC12, Sarah worked for stations in Danville and West Virginia.


  • 2018 Emmy for 12News Today
  • Virginia Crime Stoppers Association Media Representative of the Year
  • Crime Solvers Chesterfield/Colonial Heights Outstanding Media Support in 2014
  • The Best Finalist for Best Local TV Anchor 2017
  • Best Television Reporter 2015 Richmond Magazine Best and Worst
  • Finalist Best Local TV Reporter 2016
  • Style Weekly 2018, Tied for best local TV anchor with Curt Autry

Recent Articles by Sarah

  Artkive puts your children’s artwork in a book

  Summer fun on a budget is easier than you think

Where to watch fireworks in Central Virginia

  Tips for helping your kids avoid the summer slide

  Camp serves children who are deaf, hard of hearing and their parents

  Chesterfield boy doubles as pint-sized snake charmer

  Dad plans 100-mile run to raise awareness for daughter’s rare condition

  Autism bill removes age cap for private insurance coverage

  Personalized books: A perfect way to reinforce family values

  ‘Being a good father is priceless’: Program puts focus on dads’ roles

  New XBox game aims to help teens become better drivers

  Chesterfield County works to help parents talk to teens about underage drinking

  Easter guide: Where to find the bunny, egg hunts in Central Virginia

  It’s time to gear up for summer camps

Nurture RVA Birth and Baby Fair offers guidance for new parents

  Helping make ends meet: Diaper drive supports Chesterfield, Colonial Heights families

  RVA Parenting: Parenting in a world of digital dangers for kids

  Time change troubles: Tips to help you get more sleep

  What parents should know about the national measles outbreak

  ‘Basic’ program aims to help children get ‘ready for life’

  United Way works to support middle school engagement

  Smile! Early visits to the dentist are important for children’s teeth

  Finding a 'sense of community’: Co-housing unit coming to Richmond

  Facebook group with thousands of moms mobilizes to help furloughed families

  4-year-old heart disease survivor spends birthday at Target

  Mother creates frowny face dolls to help kids express emotions

  New business gives new meaning to work-family balance

Parents, make sure you plan ahead before giving kids tech gifts

Apps to keep your kids busy while traveling

  Santa roundup: Where to see the Jolly Old Elf in Central Virginia