Kelly Avellino

Anchor/Investigative Reporter
Kelly Avellino

Kelly Avellino is an anchor and investigative reporter for NBC12 News. She's lived in Richmond for multiple years since moving to Virginia, and is proud to call the eclectic and outdoorsy River City her home.

Kelly began at NBC12 shooting her own stories, and ultimately expanded to covering the Richmond city beat, and then joining the On Your Side Investigators team. She anchors the 12 News Before Noon show and the breaking news desk for the early morning shows. Kelly is honored to help share the voices of so many incredible people who make up RVA.

One of Kelly’s most recent stories helped prompt state legislation to be introduced, requiring background checks for gun rentals. She’s reported on far-reaching stories from Black Lives Matter protests, Richmond's Confederate statues falling, to the homicide of UVA student, Hannah Graham. However, some of Kelly's favorite stories are those that touch the soul, including that of a young boy living with a rare form of dwarfism.

Originally from New Jersey, Kelly traveled to Grand Junction, Colorado, for her first on-air job as a multimedia journalist and anchor.

When she's not tracking down stories, you may spot Kelly jogging, hiking or enjoying the beach… anything outdoors (hopefully minus the bugs)!

Education
  • Columbia University (masters in journalism)
  • Awards
  • 2021 Associated Press Broadcasters award- Best investigative story
  • 2021 Edward R. Murrow award- Best hard news story
  • 2021 National Capital Chesapeake Bay Emmy award- Best crime story, no production time limit
  • 2021 Virginia Association of Broadcasters award- Best investigative reporting, second place
  • 2019 National Capital Chesapeake Bay Emmy award- Best crime story within 24 hours
  • 2018 Virginia Association of Broadcasters award- Outstanding feature reporting
  • 2018 Associated Press Broadcasters award- Best serious feature
  • 2016 Associated Press Broadcasters award- Meritorious winner for best feature
  • 2015 Associated Press Broadcasters award- Meritorious winner for best feature
  • Voted in 'top 3' for Style Weekly’s Best Local TV News Reporter 2016, '18, '19, '20, '21
  • Voted in ‘top 3’ for Style Weekly’s Best Local TV News Anchor 2021 (honorable mention), ‘20, ‘18
  • 2011 Associated Press Mark Twain Award- Best News Writing
  • 2009 Student Academy Award (silver)- Documentary