VCU, GMU partner in sustainable fashion project

VCU, GMU partner in sustainable fashion project
VCUarts students posted this photo on their Instagram account, @fashonrevVCU, as part of Fashion Revolution Week 2021. (Source: @fashionrevVCU)

RICHMOND, Va. (WWBT) - Students at Virginia Commonwealth University and George Mason University are teaming up to promote sustainable fashion through digital advocacy campaigns.

The partnership supports Fashion Revolution Week 2021 and the movement toward an environmentally sustainable fashion industry. The campaign, which ran April 19-23, focused on human rights and the rights of nature.

“Students are often overwhelmed with negative information about the state of the fashion industry,” said VCUarts instructor Tammy Davis in a VCU release. “This project facilitates a means of engagement and understanding, and then a way to apply new knowledge to advance the goals and principles of sustainable fashion.”

Nine teams — composed of VCU and GMU students — launched their campaigns on two Instagram accounts: @fashionrevvcu and @fashionrevgmu. The students showcased Fashion Revolution’s mission by practicing gratitude for clothing items, emphasizing proper caretaking and encouraging the purchase of items that are ethically and sustainably sourced.

“Students are the changemakers of today and tomorrow,” said Kimberly Guthrie, associate chair and assistant professor in VCUarts’ Department of Fashion Design and Merchandising. “When students work together to educate and advocate for sustainable fashion with confidence, they can change the world.”

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