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Two-dozen billboards pay tribute to Henrico teen, Lucia Bremer

One of the billboards created by Lamar Advertising to remember Lucia Bremer.
One of the billboards created by Lamar Advertising to remember Lucia Bremer.(NBC12)
Updated: Mar. 31, 2021 at 12:39 PM EDT
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HENRICO COUNTY, Va. (WWBT) - An advertising agency is remembering the 13-year-old Henrico County girl who was shot and killed in the county’s west end on March 26.

Roughly two-dozen billboard images have been placed all over the commonwealth from Richmond to Virginia Beach in memory of Lucia Bremer, according to Lamar Advertising of Richmond.

“We just did this on our own as I have a 13-year-old son and this story hit too close to home for all of us,” Vice President and Territory Manager Jamie Machut said. “Lucia was a classmate of our Lease Manager’s daughter and a soccer player as well, like my own son is for FC Richmond.”

Lucia Whalen Bremer
Lucia Whalen Bremer(Henrico County Public Schools)

NBC12 has seen several billboards reading “Shine Lucia” along Interstate-64 east near the I-95 interchange.

“We just wanted to honor her memory by using our own bright lights to do so,” Machut said.

All of the billboard images will be up through the weekend.

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