Outlook not improving for beleaguered US movie theaters

Reopening July 31
Reopening July 31(THR)
Published: Sep. 20, 2020 at 3:28 PM EDT
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(WWBT) - About three quarters of the country’s movie theaters are open, but Americans are not going back to the movies in significant numbers in the COVID-era, even with new movies coming into the marketplace.

The biggest movies continue to limp along.

According to studio estimates Sunday, Warner Bros.' “Tenet” earned $4.7 million in its third weekend, Disney’s “The New Mutants” added $1.6 million in its fourth weekend and Sony’s rom-com “The Broken Hearts Gallery” picked up an additional $800,000 in its second frame.

And newcomers aren’t faring much better.

Internationally, “Mulan” plunged 72% in its second weekend in China, where audiences have largely rejected Disney’s live-action remake.

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