’Ready for the next chapter’: Comfort restaurant announces it’s closing

’Ready for the next chapter’: Comfort restaurant announces it’s closing

RICHMOND, Va. (WWBT) - After 17 years in business, Comfort restaurant announced that it will be closing at the end of the month.

Comfort made the announcement on Monday afternoon on social media.

“It is with a very full, but heavy heart that we are announcing the closing of comfort at the end of this month,” Comfort said on Facebook.

It is with a very full, but heavy heart that we are announcing the closing of comfort at the end of this month. We’re...

Posted by comfort on Monday, January 6, 2020

The restaurant features southern-inspired cuisine and helped fight hunger by donating net profits to Feedmore.

“This really meant something to people," explained co-owner Jason Alley. “We’re getting people relaying all these stories of first dates, engagements, we have done vow renewals here-- countless birthdays. Overall the response has been "we’re sorry to see it go but we’re happy for you guys.”

Alley and his business partner Michelle Jones will continue to focus on the Bingo Beer Hall, their business in Scott’s Addition, their families and their growing restaurant consulting business, Alley/Jones Hospitality.

“This has been home for 17 years, this is the first restaurant I ever opened," he said.

Alley says the restaurant has come with ups and downs professionally, but it has all been worth it.

“The excitement was so intense. My wife designed the restaurant. She painted the walls on a scaffold, pregnant with our first kid, we lived behind [here] in Jackson Ward, it was this really an all-encompassing thing” he explained. “The first few months were really rocky, they were rough--after about the 6-month point, when we were starting to get really worried, it caught on and it’s just been amazing.”

Alley says the next part of their journey in business will include taking their restaurant experience and help others fulfill their dreams. Alley has been working in restaurants since he was 10 years old, he is now 46.

“I would never be able to tell that 29-year-old kid who opened a restaurant, how many lives were going to be touched by a place that opened on a dead block, essentially selling meatloaf and bourbon," said Alley. "So to think of what that has done, the lives that have been impacted, there’s no way I could have foreseen that.”

According to its Facebook post, the restaurant will feature guest chefs, guest bartenders and maybe even a sandwich pop-up.

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