Allen & Allen partners with Lyft to provide a ‘Sober Ride Home’ this New Year’s Eve

Updated: Dec. 29, 2019 at 4:26 PM EST
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RICHMOND, Va. (WWBT) - For the eighth consecutive year, the law firm of Allen & Allen is offering a safe way to travel on New Years, with the firm’s Sober Ride Home program.

Allen & Allen will partner with Lyft to cover the fare for up to $50 on a ride home within 20 miles of Richmond.

“We can make a difference in the safety of our communities by providing a sober ride home this holiday,” says Edward L. Allen, President of the Allen Law Firm. “We have been protecting the injured for more than a hundred years, including the victims of drunk driving. Please, don’t drink and drive.”

“Unfortunately people do drive while they’re intoxicated and we certainly don’t want you or your loved ones have to come to us for any reason because of that,” said Allen Law Firm associate attorney Mara Shingleton.

Ride Details

If you are in the Richmond metro area and need a safe way home, Allen & Allen will pay up to $50 for your Lyft ride. To access the Sober Ride, follow these steps:

  • Download the Lyft app on your phone and follow Allen & Allen on Facebook at
  • On New Year’s Eve, visit our Facebook page at either 10 p.m., 11 p.m. or 12 a.m. to retrieve that hour’s code. The code may be downloaded by 150 people each hour.
  • Enter the code in the Lyft ‘Promos’ tab

“If you are riding with someone who has this promo code, as long as long as you are within the safe limit of riders in that car, the code should be honored,” said Shingleton. “Safety of our community is paramount so taking that extra step to call for a safe ride can save you, your loved ones and other people on the road.”

Reminder: These Sober Rides only apply to those going home within 20 miles of Richmond.

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