Boy sets up ‘ice cold beer’ stand, police investigate

This 11-year-old has a future in the world of business

BRIGHAM CITY, Utah (KSTU/CNN/Gray News) – An attention-grabbing catchphrase makes all the difference when starting a business, especially when you’re an 11-year-old boy.

And if Seth Parker’s roadside refreshment stand is any indicator, he’s off to a great start as an entrepreneur.

Situated at a four-way stop in his neighborhood, he’s racking up bigtime sales with his simple pitch in bold black lettering, “ICE COLD BEER.”

“We had to buy another cooler,” he said as he stood in front of his six stocked coolers and a fold-out chair.

The whole notion of an 11-year-old purveying beer prompted several calls to Brigham City Police, who soon investigated.

“We received three calls in two days,” said Lt. Tony Ferderber. “The initial call came in and they were just concerned there was a young man selling beer.”

Not to worry. Seth was selling root beer, IBC to be specific. It’s on his sign, you just had to read the fine print.

“Yep, he’s selling beer ... ROOT BEER, that is,” the Brigham City Police Department posted on Facebook. “His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good.”

This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer ... ROOT...

Posted by Brigham City Police Department on Tuesday, July 16, 2019

“I thought of the hilarious joke!” Seth said. “Ice cold beer, because it’s beer, but some people will find it funny because it’s root beer.”

His sales tactics have attracted lots of attention.

“We laughed about it, it was great!” Ferderber said.

It’s hard work running your own business, but you know things are going well when politicians start showing up.

“I represent this area,” said Brigham City’s State Rep. Lee Perry as he greeted Seth along with Brigham City Police Chief Mike Nelsen. “Sen. Mitt Romney sent a message to me and he wants to send you a letter.”

But Seth is setting his horizons even higher, saying he would love to sell a “cold one” to Gov. Gary Herbert or even President Donald Trump.


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