RICHMOND, VA (WWBT) - Amazon's upcoming "Prime Day" will last longer than a day this year.
Prime Day will be July 11, but the deals will begin on July 10 at 9 p.m. and end at 3 a.m. on July 12.
This will be the third time Amazon is hosting its self-created sales holiday, which began in 2015 to mark the company's 20th anniversary.
The event proved to be a success by boosting sales and pulling in new Prime members, since the deals are open only to Prime members.
Click here for more information on how to sign up and be alerted to deals on Prime Day.
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