Lawn care app powers back up in Richmond

Lawn care app powers back up in Richmond

RICHMOND, VA (WWBT) - A lawn mowing app that originally started in Richmond has brought the service back to the Richmond market. LawnStarter hopes to make mowing your lawn as easy as pressing a button.

Do you hate to mow the lawn? Don't have time to call around and price different gardening services?

"We put your lawn on autopilot so you don't have to think about it," said Lawnstarter co-founder Ryan Farley.

LawnStarter is a website and an app where you can book mowing or other lawn care services. Simply type in your address for a quote based on the size of your yard.

"We use public data to calculate your yard size for the basic services, like mowing, aeration, fertilization, and then we do other services like bush trimming or leaf removal," said Farley.

Farley said they contract with local lawn care services and vet them for you.

"We verify all the insurance and stuff like that," said Farley. "But more importantly, we have internal feedback that lets us know who the best are."

Farley said LawnStarter also helps lawn care businesses find more customers in neighborhoods where they're already working, reducing their travel time.

"We give providers jobs that are down the street from their current jobs and provide software that makes their business run better. They don't have to front the marketing costs and stuff like that," said Farley.

Farley started LawnStarter in 2013 with friend Steve Corcoran. Both attended Virginia Tech. They beta tested the app in Richmond, then they moved the business to Northern Virginia, and then to Austin, Texas, to participate in a startup accelerator. They currently service 26 cities, plus just recently re-introduced the app in Richmond.

LawnStarter says mowing prices start at $34 a week and are competitive with market rates.

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