Cable Television Moves Over for Streaming TV - NBC12 - Richmond, VA News

Cable Television Moves Over for Streaming TV


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BOC Partners, Inc. Introduces Video Retargeting

Westfield, NJ (PRWEB) August 28, 2014

BOC Partners, Inc., introduces new technology that allows clients to utilize the agencies unique version of online pre-roll known as Streaming Television, bringing video and audio to a normally static genre. BOCs Streaming Television provides clients with both video and audio and static display ads coupled with retargeting to enhance and optimize the user experience by ensuring that your brand is always visible. Furthermore, combining Streaming Television display with digital display ads in their Real Time Bidding platform gives the advertiser the best features of each of these two desirable marketing solutions in one place.

As opposed to what most individuals know about retargeting, this solution provides clients the option to selectively choose, or all out dominate advertising positions on a webpage that a prospect is browsing after being retargeted. More specifically, the choosing is done through a Real Time Bidding process that allows clients to allocate a specific monetary amount towards winning a specific prospects ad placement positions for video and banner ads. If the Real Time Bid for your video ad is not won due to fact that the price exceeded you max bid, or no inventory was available, the program will ensure that a static ad will be placed on the page as a default; always guaranteeing online visibility for your business. Furthermore, your business may outbid competitors on all available advertising positions, and as a result, those positions will be filled with both Streaming Television and static display ads: your ads would in effect, control the page.

BOC Partners, Inc. is the advertising agency that clients turn to when they want, sophisticated campaign design, superior results, and a consultative partner to help them with their advertising needs. Let us help you.

At BOC Partners Inc., we are ready, willing, and able to be your online provider for all of your digital media needs.

Please contact BOC Partners with any digital media inquiries that you may have.

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