More Bang For Your Buck: It's still 'gotta be the shoes' - NBC12 - Richmond, VA News

MORE BANG FOR YOUR BUCK

More Bang For Your Buck: It's still 'gotta be the shoes'

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Two decades ago, it was Air Jordans that had a whole generation believing, "It's gotta be the shoes."

Today, LeBron James makes millions off shoes, too. It's still all about the shoes, and it turns out it can be profitable.

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