RICHMOND, VA (WWBT) - Eye level placement, slow music and "10 for $10" deals are just some of the gimmicks grocery stores have used for years trying to get you to buy more.
VCU marketing professor Dr. Thomas Myers said, "You can go back to 1938 when they invented the shopping cart. The whole idea was to have a big cart that was conducive to putting more items in the cart."
The carts we use today are three times the size of their original predecessor, prompting you to fill it up. "What becomes important for the marketer is understanding the traffic flow," Myers said. "The patterns people take throughout the store."