Siftit Closes $4.0 Million Series A, Expands to Dallas - NBC12 - Richmond, VA News

Siftit Closes $4.0 Million Series A, Expands to Dallas

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ATLANTA, June 17, 2014 /PRNewswire/ -- Siftit, a mobile restaurant ordering platform, announced today it would use part of a $4.0 million Series A round of venture capital funding to expand to new markets, including Dallas. The round was led by TechOperators.

Atlanta-based Siftit was founded by Mark Haidet, Alon Goren, and John Heyman, part of the same core executive team that grew Radiant Systems into a $400 million restaurant and retail technology company, acquired by NCR for $1.4 billion in 2011. They have assembled a team of restaurant and technology veterans to build Siftit into a national restaurant supply-chain technology company.

Siftit's mobile platform puts independent restaurants in full control of their ordering and spend-management process. Siftit automates a very disjointed process and creates insightful information, helping both the restaurants and their suppliers operate more efficiently and intelligently.

"The industry needs to better leverage technology to enhance the relationship between independent restaurants and their suppliers," said Mark Haidet, co-founder and CEO of Siftit. "Our patent pending technology and process dramatically improves both the efficiency and data flow for all parties. This is critical for an industry where food costs are rising and already thin margins risk compression."

Said Mohammadioun Managing Partner of TechOperators, will join the board of Siftit. "We are investing in a great team, addressing a big opportunity in a market sector they know very well," Mohammadioun said.

New markets Siftit is entering include Dallas and New Orleans. The Siftit leadership is familiar with the Dallas market, since Radiant's Hospitality Division was headquartered there.

"Our experience in the market combined with the vibrant restaurant scene made it a natural area for us to focus our expansion efforts," Haidet said. "We are actively building a local team of industry veterans to grow our Dallas-Fort Worth presence and plan to grow throughout the state from there."

Siftit provides restaurants with the insights and knowledge to better manage food cost, save time, and gain control of their process while intelligently ordering their preferred products from their preferred suppliers. Through its mobile platform, Siftit keeps chefs out of the back office and keeps them focused on delivering great food at a great margin.

About Siftit:
Siftit provides a mobile technology platform for restaurants and suppliers to connect more efficiently in the ordering process. The Siftit mobile ordering platform provides a drastic difference in the way independent restaurants manage their food and supplies; reducing time, saving on food cost, and providing valuable data insights. For more information, visit

About TechOperators:
An early-stage venture capital firm, TechOperators was founded on the premise that proven operators make the best partners for technology entrepreneurs. Based in Atlanta, Georgia, the firm is led by a team of partners with decades of hard-fought operating success and experience in starting building and running world-class venture backed software companies. For more information, visit

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