Upcast Expands into Germany - NBC12 - Richmond, VA News

Upcast Expands into Germany

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LONDON, June 17, 2014 /PRNewswire/ --

Facebook PMD and Twitter Marketing Platform Partner to support media agencies and advertisers in Germany 

Following the successful expansion into the APAC region, the London-based company with global presence announced its opening of a new office in Germany. Leading agencies and advertisers in Germany can thus not only use Upcast to manage Facebook and Twitter ad campaigns but also benefit from the expertise of the social adtech firm provided locally.

With leading agencies and brands across verticals as customers in more than 60 countries, Upcast is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner. Its strong market presence in EMEA and APAC is now being expanded by a dedicated team in the German-speaking countries.

With rapidly growing investment in online advertising, advertisers seek new ways to reach customers in a more precise and efficient manner. The growing importance of social ads, having the potential to reach over 25 million users in Germany on Facebook, is therefore a great opportunity for brands to capitalise on.

"We are confident that our extensive experience working with international media agencies, Facebook and Twitter as well as major brands enables us to respond with agility to the needs of German marketers. We look forward to helping agencies and brands use the powerful features now available from social ads to grow their businesses and drive efficiencies," said Grant Muckle, Managing Partner.

Joining the office in Germany is Iva R. Zaharieva, Product Solutions Manager (iva@upcastsocial.com).

About Upcast  

Based in London, UK, Upcast Social provides the tools to create, manage, and optimise large scale Facebook and Twitter Ad campaigns for global media agencies networks including GroupM, Publicis and leading independents. Its technology integrates seamlessly with Facebook and Twitter to allow full visibility of ad campaign performance and budgets to achieve a dramatic improvement in ROI. Upcast is a Facebook Preferred Marketing Developer and Twitter Marketing Platform Partner.

Visit upcastsocial.com or contact info@upcastsocial.com for more information.

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