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Global Feminine Hygiene Products Industry

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LONDON, May 13, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

Global Feminine Hygiene Products Industry

http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/feminine_hygiene_products.html

This report analyzes the worldwide markets for Feminine Hygiene Products in US$ Million by the following Product Segments: Sanitary Pads/Towels, Tampons, Panty liners, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 95 companies including many key and niche players such as -

Albaad Corporate
Energizer Holdings Inc.
Kao Corporation
Kimberly-Clark Corporation
Lil-lets Group Limited




I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
Sanitary Pads/Towels I-3
Tampons I-3
Panty liners I-3
Other Feminine Hygiene Products I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Hygiene Products: An Integral Part of a Woman's Life II-1
Table 1: Number of Menstruating Women (in Million) by
Country: An Opportunity Indicator (includes corresponding
Graph/Chart) II-2
Quick Facts from Around the World II-3
Traditional Revenue Contributors Making Way for Asian Super
Powers II-3
Recession in Retrospect and the Road Ahead II-3
Current State of the Economy: A Key Growth Indicator II-4
Table 2: Economic Growth (%) Worldwide by Region: 2011-2014E
(includes corresponding Graph/Chart) II-5
Outlook II-6

2. COMPETITION II-7
A Mature Market II-7
Table 3: Leading Players in the Global Feminine Hygiene
Products Market (2013): Market Share by Company - Procter &
Gamble, Kimberly-Clark, Johnson & Johnson, Unicharm, SCA and
Others (includes corresponding Graph/Chart) II-8

Table 4: Leading Players in the Global Sanitary Napkins
Market (2013): Market Share by Company - Procter & Gamble,
Kimberly-Clark, Johnson & Johnson, SCA, Unicharm, Kao and
Others (includes corresponding Graph/Chart) II-8
Competition: Noteworthy Trends II-8
Aggressive Competition Poses Challenges II-8
Consumer Education Continue to Remain a Core Issue II-9
Knowing the Psychographic Profile of Consumer Vital for Success II-9
Different Products to Suit Different Phases in Women's Life:
A Rising Trend II-9
Companies Offer Multi-Purpose Products to Augment Sales II-10
Manufacturers Work with Charitable Organizations to Promote
Sanitary Protection Products II-10
Manufacturers Unmoved by Rising Raw Material Costs II-10
Design and Brand Innovations: An Important Product
Differentiator II-11
Innovative Product and Marketing Strategies: The Sage Continues II-11
Advertising Trends II-12
Brand Loyalty: Strong as Ever II-13
Aging Female Population Add to Manufacturer Woes II-13
Table 5: 65+ Age Female Population (in Million) for Major
Countries: 2012 (includes corresponding Graph/Chart) II-14
The Natural Way to Hygiene: A Major Product Positioning Trend II-14
Manufacturers Capitalize on the Healthcare-Related Role of
Hygiene Products II-15

3. MARKET TRENDS & DRIVERS II-16
Increasing Focus on Women's Health, Comfort and Convenience: A
Strong Growth Driver II-16
Comfort Outperforms Price II-17
The Convenience Factor II-17
Physically Active Schedules: A Preferred Lifestyle Choice II-17
Favorable Demographic, Social and Economic Trends Strengthens
Market Prospects II-17
Table 6: Top 25 Countries Worldwide in Terms of Population (
2010 & 2013E) (includes corresponding Graph/Chart) II-18
Table 7: Global Female Population for 2012: Percentage
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-19

Table 8: Worldwide Population for 15-64 Years Women (in
Million) by Geographic Region: 2012 (includes corresponding
Graph/Chart) II-20

Table 9: 15-64 Year Female Population as a Percentage of
Total Population in Select Countries (2012) II-21
Teen Population: A Lucrative Demographic Segment & the New
Advertising Target II-22
Rising Women Workforce: A Business Case for Hygiene Market II-23
Table 10: Female Employment-to-Population Ratio (%)
(includes corresponding Graph/Chart) II-23
Increasing Standards of Living: A Key Growth Driver II-24
Table 11: World Middle Class Population (2012 & 2030):
Percentage Share Breakdown by Region - North America,
Europe, Asia-Pacific, Latin America, and Middle East &
Africa (includes corresponding Graph/Chart) II-24
Sanitary Napkins Still Beyond the Reach of Many Asian &
African Countries II-24
Innovative Approaches Set to Alter the Landscape II-25
Product Advancements: Spearheading Growth II-25
DivaCup™: A Breakthrough from Conventional Tampons and Pads II-26
pH Adjusting Tampons II-26
Leakage Prevention: A Major Value Add II-27
Variable Flow Management: A Cutting Edge Technology Advancement II-27
Thin & Absorbent: The Need of Today's Women II-27
Ultra-thin Products: The Latest in Vogue II-27
Self-Adhesive/Beltless Napkin: An Important Breakthrough II-28
Amazing Insights into the Stain-Lock System II-28
Recent Tampon Innovations II-28
Organic Tampons: Most Promising Breakthrough II-29
Emergence of Scented Products II-29
Flushable & Biodegradable Napkins: An Eco-Friendly Solution
to Hygiene II-30
Feminine Sanitary Products Going Green II-30
New Fabric Technology: Mapping Development through the Years II-30
Superabsorbent Fiber Technology: Making Life Easier II-31
Synthetic Polyester Absorbent Materials: A Technical Insight II-31
Airlaid NonWovens: A New Material in the Making II-31
Asian Countries to Emerge as Largest Users of Airlaid Nonwovens II-31
Organic Production Alternatives Bodes Well for the Market II-32
Wyeth's New Drug for Menstrual Suppression: How Safe? II-32
Sanitary Napkins Versus Tampons: The Competition Continues II-33
Key Factors Influencing Tampon Adoption II-33
Factors Influencing Tampon Adoption (Impact on Selection -
Rated on 1 to 10 Scale) II-34
Packaging and Marketing of Tampons II-34
Misconceptions about Tampons II-34
Concerns Related to Anatomy and Tampon Functions II-34
Concerns About Virginity II-34
Online Sales Offers New Avenues of Growth II-35
Disposable and Re-usable Sanitary Napkins: The Healthier Option? II-35
Re-Usable Feminine Hygiene Products: A Resurfacing Trend II-36
Developing Countries to Drive Future Market Growth II-36
Table 12: Global Feminine Care Market (2013): Number of Units
of Feminine Care Products Used Per Year by Girls/ Women Aged
between 15 and 49 Years (includes corresponding Graph/Chart) II-37

Table 13: Global Feminine Hygiene Products Market -
Geographic Regions Ranked by CAGR (Value Sales) for
2013-2020: Asia-Pacific, Latin America, Canada, Rest of
World, Europe, US, and Japan (includes corresponding
Graph/Chart) II-38
Manufacturers Depend on Emerging Markets to Increase Sales
Momentum II-38
Nonwovens: The Time Honored Material Continues its Reign II-38
The Importance of Packaging in the Feminine Hygiene Products
Market II-39

4. KEY ISSUES CONFRONTING THE MARKET II-40
Dangerous Chemicals in Feminine Health Care Products: A Rising
Concern II-40
Clean, Ultra-White Menstrual Pads and Tampons: A Threat to
Women's Health? II-40
Sustainability Issues Come to Fore II-40
The Irony of Toxic Products & their Sanitary Protection Claims II-41
Unraveling the Truth About Pads & Tampons II-41
Tampon Applicators & their Impact on the Environment II-41
What the Manufacturers Have to Say? II-42
Toxic Shock Syndrome (TSS): Safety of Feminine Sanitary
Products Questioned II-42
Passing the Buck II-43
Unsettling Statistics in the Past II-43

5. PRODUCT OVERVIEW II-44
Feminine Hygiene Products: A Definition II-44
Feminine Protection Category II-44
The Intimate Hygiene Category II-44
Sanitary Pads/Napkins II-44
An Evolution Scan II-45
Design Aspects II-45
Major Product Types II-45
Disposable Menstrual Pads II-45
Belted and Self-Adhesive Napkins II-46
Maxipads II-46
Minipads II-46
Panty Shields II-46
Ultrathin Napkins II-46
Curved Napkins II-46
Overnight and Longer Napkin Products II-47
Slips Napkins II-47
Maternity Pads II-47
Cloth/Re-Usable Sanitary Pads II-47
Tampons II-47
Definition II-48
An Evolution Scan II-48
Major Product Types II-49
Applicator Tampons II-49
Digital or Applicator-free Tampons II-50
Cordless Tampons II-50
How to Handle a Tampon? II-50
Sanitary Towels II-50
Panty liners II-51
Definition II-51
Menstrual Cups II-51
Accessories in Female Hygiene II-51

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-52
Unicharm to Launch Hygiene Products in Asia, Middle East and
African Regions II-52
Soothe Healthcare to Introduce New Line of Sanitary Napkins II-52
Procter & Gamble Launches Always Platinum II-52
Tampax to Launch Gender Neutral Tampons II-53
Kimberly-Clark Launches U by Kotex Extra Pads II-53
StressNoMore Introduces Natural Sea-sponge Tampons by Jade &
Pearl Sea Pearls II-53
AdvaCare Introduces Female Sanitary Pads and Colostomy Bags II-53
The Urology Comparil Introduces Evofem's Softcup II-54
Tamicare Introduces New Technology for Feminine Hygiene Market II-54
Yejimiin to Launch Tencel based Sanitary Napkins II-54
FemCap Launches The FemmyCycle II-54
Diva International DivaWash and DivaCup Revamps Feminine
Hygiene Products II-55
Kimberly-Clark Unveils U by Kotex CleanWear Pads and U by
Kotex Sleek Tampons II-55
Procter & Gamble Launches Radiant Collection II-55
Yejimiin Unveils Tencel Liner II-56

7. RECENT INDUSTRY ACTIVITY II-57
Energizer Acquires Johnson & Johnson's Feminine Hygiene Business II-57
Unicharm Completes Takeover of CFA International Paper Products II-57
Kimberley-Clark to Expand Footprint in Indian Feminine Care
and Babycare Market II-57
Domtar to Acquire Laboratorios Indas II-58
Ontex Establishes Manufacturing Plant in Karachi II-58
Diana Commences Construction of Manufacturing Plant in Vietnam II-58
SCA Enters into Contract with Sogeti II-58
SCA to Invest in Hygiene Products II-59
Tamicare to Shift Production to its New Plant II-59
Domtar Acquires EAM II-59
P&G Acquires Stake in Arbora & Ausonia JV from Agrolimen Group II-60
Top Image Systems Signs Contract with Fater II-60

8. FOCUS ON SELECT GLOBAL PLAYERS II-61
Albaad Corporate (Israel) II-61
Rostam Ltd. (Israel) II-61
Energizer Holdings Inc. (USA) II-61
Johnson & Johnson (USA) II-62
Playtex Products Inc. (USA) II-62
Kao Corporation (Japan) II-62
Kimberly-Clark Corporation (USA) II-63
Lil-lets Group Limited (UK) II-63
Natracare Bodywise (UK) Ltd. (UK) II-64
PayChest, Inc. (USA) II-64
Procter & Gamble (USA) II-64
Svenska Cellulosa Aktiebolaget (SCA) (Sweden) II-65
Unicharm Corporation (Japan) II-66

9. GLOBAL MARKET PERSPECTIVE II-67
Table 14: World Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Geographic Region/ Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-67

Table 15: World Historic Review for Feminine Hygiene Products
by Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-68

Table 16: World 15-Year Perspective for Feminine Hygiene
Products by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-69

Table 17: World Recent Past, Current & Future Analysis for
Sanitary Pads/Towels by Geographic Region/ Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-70

Table 18: World Historic Review for Sanitary Pads/ Towels by
Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-71

Table 19: World 15-Year Perspective for Sanitary Pads/Towels
by Geographic Region/ Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014 & 2020 (includes corresponding Graph/Chart) II-72

Table 20: World Recent Past, Current & Future Analysis for
Tampons by Geographic Region/ Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-73

Table 21: World Historic Review for Tampons by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-74

Table 22: World 15-Year Perspective for Tampons by Geographic
Region/Country - Percentage Breakdown of Dollar Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2006, 2014 & 2020
(includes corresponding Graph/Chart) II-75

Table 23: World Recent Past, Current & Future Analysis for
Panty Liners by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-76

Table 24: World Historic Review for Panty Liners by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-77

Table 25: World 15-Year Perspective for Panty Liners by
Geographic Region/ Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014 & 2020 (includes corresponding Graph/Chart) II-78

Table 26: World Recent Past, Current & Future Analysis for
Other Feminine Hygiene Products by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-79

Table 27: World Historic Review for Other Feminine Hygiene
Products by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-80

Table 28: World 15-Year Perspective for Other Feminine Hygiene
Products by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-81


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Table 29: Leading Players in the US Feminine Hygiene
Products Market (2013): Market Share by Company - Procter &
Gamble, Kimberly-Clark, Johnson & Johnson, Playtex and
Others (includes corresponding Graph/Chart) III-1

Table 30: US Sanitary Napkin Market (2013): Percentage
Breakdown of Value Sales for Procter & Gamble,
Kimberly-Clark, Johnson & Johnson, My Bella Flor, Seventh
Generation and Private Label (includes corresponding
Graph/Chart) III-2

Table 31: Leading Brands in US Sanitary Napkin/ Liners
Market (2013): Market Share by Brand - Always, Kotex
Natural Balance, Stayfree, AlwaysInfinity, Carefree Acti
Fresh, Private Label and Others (includes corresponding
Graph/Chart) III-2

Table 32: Top 10 Beauty and Health Care Product Categories
in the US (2012): Percentage Breakdown of Value Sales by
Product Category (includes corresponding Graph/Chart) III-3

Table 33: Leading Retail Outlets in the US Sanitary
Napkins/Tampons Market (2012): Percentage Breakdown of
Sales for Food Stores, Drug Stores and Others (includes
corresponding Graph/Chart) III-3
Feminine Hygiene Market Faces the Brunt of Changing Dynamics III-3
Consumer Behavior and Related Dynamics III-4
Income Groups III-4
Ethnic Trends III-4
Opportunities for Drug and Other Retail Channels III-4
Role of Private Label Products III-5
Tampons Market Review III-5
Competition in the Tampons Market III-6
Table 34: US Tampons Market (2013): Percentage Breakdown
of Value Sales for Procter & Gamble, Playtex Products,
Kimberly-Clark, Johnson and Johnson, Ultrafem, Lil
DrugStore Products, Natracare and Private Label (includes
corresponding Graph/Chart) III-6
Tampon Market Highlights III-6
Key Growth Drivers for Tampons III-7
Tampons Cash in on the Outdoor Theme III-7
Loyal Base of Tampon Users III-7
Clothing Favors Tampon Usage III-7
Tampon Market Trends III-7
Convenience and Portability Emphasize Need for Innovative
Packaging III-7
Tampon Packaging - Innovations are the Norm III-7
The Tampons Segment: A Retrospective Overview III-8
TSS Scare Leads to Withdrawal of Super-Absorbent Tampons III-8
FDA Regulations Related to Tampons III-8
Standard Terms Proposed by FDA for Absorbency Levels of
Tampons III-9
Organic Tampons: A Solution? III-9
Organic Tampons Yet to Make a Mark in Conventional Retail
Stores III-10
EXIM Statistics III-10
Table 35: US Exports of Feminine Hygiene Products (2011):
Percentage Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-10

Table 36: US Imports of Feminine Hygiene Products (2011):
Percentage Breakdown of Value Imports by Origin Country
(includes corresponding Graph/Chart) III-11
Product Launches III-11
Strategic Corporate Developments III-12
Key Players III-13
B.Market Analytics III-16
Table 37: US Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-16

Table 38: US Historic Review for Feminine Hygiene Products
by Product Segment - Sanitary Pads/ Towels, Tampons, Panty
Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-17

Table 39: US 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-18

2. CANADA III-19
A.Market Analysis III-19
Market Overview III-19
Table 40: Leading Players in the Canadian Feminine Hygiene
Products Market (2013): Percentage Share Breakdown of Sales
for Procter & Gamble, Kimberly-Clark, Johnson & Johnson,
Playtex and Others (includes corresponding Graph/Chart) III-19
Tampon Regulations III-19
Product Launches III-20
Strategic Corporate Developments III-20
B.Market Analytics III-22
Table 41: Canadian Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-22

Table 42: Canadian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-23

Table 43: Canadian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-24

3. JAPAN III-25
A.Market Analysis III-25
Market Overview III-25
Table 44: Japanese Feminine Hygiene Products Market (2012):
Percentage Breakdown of Value Sales for Unicharm, Kao, Daio
Paper, Procter & Gamble and Others (includes corresponding
Graph/Chart) III-25
Tampons Dispersion in Japan III-25
Distribution/Supply Structure for Sanitary Protection
Products in Japan III-26
Strategic Corporate Developments III-26
Key players III-27
B.Market Analytics III-29
Table 45: Japanese Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-29

Table 46: Japanese Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-30

Table 47: Japanese 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-31

4. EUROPE III-32
A.Market Analysis III-32
Table 48: Leading Players in the European Feminine Hygiene
Products Market (2013): Market Share by Company - Procter &
Gamble, Johnson & Johnson, SCA & Others (includes
corresponding Graph/Chart) III-32

Table 49: Leading Players in the European Tampons Market
(2013): Market Share by Company - Procter & Gamble, Johnson &
Johnson, Kimberly-Clark and Others (includes corresponding
Graph/Chart) III-32
Feminine Hygiene Market in Europe III-33
Changing Demographics III-33
Table 50: Women Population (15-49 years) in Western and
Eastern Europe: 1995-2015 (In Millions) (includes
corresponding Graph/Chart) III-33
Panty Liners III-33
Ultra-Thin Pads III-33
Tampons III-34
Demographical Influences on Tampon Market III-34
Standard Code for Tampons' Absorbency III-34
Scenario at the Retailers Level III-34
Droplet based Coding System for Sanitary Packs III-34
Legislative Scenario III-35
B.Market Analytics III-36
Table 51: European Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Geographic Region/Country -
France, Germany, Italy, The UK, Spain, Russia and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-36

Table 52: European Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-37

Table 53: European Historic Review for Feminine Hygiene
Products by Geographic Region/ Country - France, Germany,
Italy, the UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-38

Table 54: European Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-39

Table 55: European 15-Year Perspective for Feminine Hygiene
Products by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for France, Germany, Italy, the UK, Spain,
Russia and Rest of Europe Markets for Years 2006, 2014 &
2020 (includes corresponding Graph/Chart) III-40

Table 56: European 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-41

4a. FRANCE III-42
A.Market Analysis III-42
Market Overview III-42
Table 57: Leading Players in the French Sanitary Pads
Market (2013): Percentage Share Breakdown of Sales for P&G,
Johnson & Johnson, & Others (includes corresponding
Graph/Chart) III-42

Table 58: Leading Players in the French Tampons Market
(2013): Percentage Share Breakdown of Sales for P&G,
Johnson & Johnson, and Others (includes corresponding
Graph/Chart) III-42
B.Market Analytics III-43
Table 59: French Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-43

Table 60: French Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-44

Table 61: French 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-45

4b. GERMANY III-46
A.Market Analysis III-46
Market Overview III-46
Table 62: German Sanitary Pads Market (2013): Percentage
Breakdown of Value Sales for Johnson and Johnson, Procter &
Gamble and Others (includes corresponding Graph/Chart) III-46
Strategic Development III-46
B.Market Analytics III-47
Table 63: German Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-47

Table 64: German Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-48

Table 65: German 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-49

4c. ITALY III-50
A.Market Analysis III-50
Market Overview III-50
Table 66: Leading Players in the Italian Sanitary Pads
Market (2013): Percentage Breakdown of Sales for Procter &
Gamble, Johnson & Johnson, & Others (includes corresponding
Graph/Chart) III-50
Strategic Developments III-50
B.Market Analytics III-51
Table 67: Italian Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-51

Table 68: Italian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-52

Table 69: Italian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-53

4d. THE UNITED KINGDOM III-54
A.Market Analysis III-54
Table 70: Leading Players in the UK Sanitary Pads Market
(2013): Percentage Breakdown of Sales for P&G,
Kimberly-Clark, Johnson & Johnson, & Others (includes
corresponding Graph/Chart) III-54

Table 71: Leading Retail Channels for Sanitary Protection in
UK (2013): Percentage Breakdown of Sales for Multiple
Grocers, Department Stores, and Others (includes
corresponding Graph/Chart) III-54
Market Snapshots III-54
Product Launches III-55
Strategic Development III-56
Key Players III-56
B.Market Analytics III-57
Table 72: UK Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-57

Table 73: UK Historic Review for Feminine Hygiene Products
by Product Segment - Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-58

Table 74: UK 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-59

4e. SPAIN III-60
A.Market Analysis III-60
Market Overview III-60
Table 75: Leading Players in the Spanish Sanitary Pads
Market (2013): Percentage Breakdown of Sales for P&G,
Johnson & Johnson, & Others (includes corresponding
Graph/Chart) III-60

Table 76: Leading Players in the Spanish Tampons Market
(2013): Percentage Breakdown of Sales for P&G, Johnson &
Johnson, & Others (includes corresponding Graph/Chart) III-60
Strategic Developments III-61
B.Market Analytics III-62
Table 77: Spanish Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-62

Table 78: Spanish Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-63

Table 79: Spanish 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-64

4f. RUSSIA III-65
A.Market Analysis III-65
Hygiene Market: A Historic Perspective III-65
Market Overview III-65
B.Market Analytics III-66
Table 80: Russian Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-66

Table 81: Russian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-67

Table 82: Russian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-68

4g. REST OF EUROPE III-69
A.Market Analysis III-69
Hungary III-69
Key Players III-69
B.Market Analytics III-71
Table 83: Rest of Europe Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-71

Table 84: Rest of Europe Historic Review for Feminine
Hygiene Products by Product Segment - Sanitary Pads/Towels,
Tampons, Panty Liners, and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-72

Table 85: Rest of Europe 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets for Years 2006, 2014 & 2020
(includes corresponding Graph/Chart) III-73

5. ASIA-PACIFIC III-74
A.Market Analysis III-74
Asia to Replace Traditional Revenue Contributors in the
Long-Run III-74
Developing Asian Countries to Drive Future Market Growth III-74
Table 86: Global Feminine Care Market (2013): Number of
Units of Feminine Care Products Used Per Year by Girls/
Women Aged between 15 and 49 Years (includes corresponding
Graph/Chart) III-75

Table 87: Global Feminine Hygiene Products Market -
Geographic Regions Ranked by CAGR (Value Sales) for
2013-2020: Asia-Pacific, Latin America, Canada, Rest of
World, Europe, US, and Japan (includes corresponding
Graph/Chart) III-76
B.Market Analytics III-77
Table 88: Asia-Pacific Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Geographic
Region/Country - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-77

Table 89: Asia-Pacific Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-78

Table 90: Asia-Pacific Historic Review for Feminine Hygiene
Products by Geographic Region/Country - China, India and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-79

Table 91: Asia-Pacific Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-80

Table 92: Asia-Pacific 15-Year Perspective for Feminine
Hygiene Products by Geographic Region/Country - Percentage
Breakdown of Dollar Sales for China, India and Rest of
Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-81

Table 93: Asia-Pacific 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets for Years 2006, 2014 & 2020
(includes corresponding Graph/Chart) III-82

5a. CHINA III-83
A.Market Analysis III-83
Market Overview III-83
Sanitary Napkin Market in China III-83
Chinese Sanitary Napkin/Panty Liners Market (2012): Leading
Manufacturers and their Brands III-84
Table 94: Chinese Sanitary Napkin Market (2013): Percentage
Breakdown of Value Sales for Hengan, Procter & Gamble,
Unicharm, Johnson & Johnson, KMB and Others (includes
corresponding Graph/Chart) III-84

Table 95: Leading Brands in Chinese Sanitary Napkin Market
(2012): Percentage Breakdown of Volume Sales for Whisper,
Anerle, Sofy, Space7, ABC, Lady Care, Carefree, Yiyi,
Naturella, Smilfree and Others (includes corresponding
Graph/Chart) III-85
NonWovens Industry in China on a Growth Trajectory III-85
Challenges III-85
Feminine Hygiene Products Market Flooded with Foreign-
Sounding Brands III-86
Market Structure III-86
The WTO Impact III-86
Market Concerns III-87
Market Characteristics III-87
Distribution Scenario III-88
Table 96: Market for Female Hygiene Products in China by
Distribution Channels (2013): Percentage Breakdown by Value
Sales for Department Stores, Drugstores, Chain Stores and
Food Stores (includes corresponding Graph/Chart) III-88
Sanitary Towels III-88
Tampons III-89
Table 97: Leading Players in Chinese Tampons Market (2013):
Percentage Share Breakdown for P&G, Hengan Group,
Kimberly-Clark, and Others (includes corresponding
Graph/Chart) III-89
Female Private Cleaning Lotions III-89
Wet Tissue III-90
Imports and Exports Scenario III-90
Key Players III-90
B.Market Analytics III-91
Table 98: Chinese Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-91

Table 99: Chinese Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-92

Table 100: Chinese 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-93

5b. INDIA III-94
A.Market Analysis III-94
Market Overview III-94
Table 101: Leading Players in the Indian Feminine Hygiene
Products Market (2013): Market Share by Company - Johnson &
Johnson, Procter & Gamble and Others (includes
corresponding Graph/Chart) III-94
Market Highlights III-94
More of a Necessity III-95
Factors Promoting Growth of Hygiene Products III-95
Sanitary Napkin: A Luxury to Rural Indian Women? III-96
Sales of Sanitary Products Soar in Urban India III-96
Battle of the Brands III-96
Table 102: Indian Sanitary Napkin Market (2013): Percentage
Breakdown of Value Sales for Johnson & Johnson, Procter &
Gamble, Kimberly-Clark and Others (includes corresponding
Graph/Chart) III-96
NGOS, International Organizations and Global Players Come to
the Rescue of Rural India III-97
Disposable Paper Products Market: A Glance III-97
B.Market Analytics III-98
Table 103: Indian Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-98

Table 104: Indian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-99

Table 105: Indian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-100

5c. REST OF ASIA-PACIFIC III-101
A.Market Analysis III-101
Thailand III-101
Disposable Paper Products Market in Thailand III-101
Sanitary & Household Paper Market III-102
Australia III-102
Korea III-102
Malaysia III-102
Hong Kong: Will Tampon Usage Increase in the Country? III-103
Product Launches III-103
Strategic Developments III-104
Key Players III-106
B.Market Analytics III-107
Table 106: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Feminine Hygiene Products by Product
Segment - Sanitary Pads/ Towels, Tampons, Panty Liners, and
Others Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-107

Table 107: Rest of Asia-Pacific Historic Review for Feminine
Hygiene Products by Product Segment - Sanitary Pads/Towels,
Tampons, Panty Liners, and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-108

Table 108: Rest of Asia-Pacific 15-Year Perspective for
Feminine Hygiene Products by Product Segment - Percentage
Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets for Years 2006, 2014 & 2020
(includes corresponding Graph/Chart) III-109

6. LATIN AMERICA III-110
A.Market Analysis III-110
Table 109: Leading Players in the Latin American Feminine
Hygiene Products Market (2013): Percentage Breakdown of
Market Share for Proctor & Gamble, Kimberly-Clark, SCA and
Others (includes corresponding Graph/Chart) III-110
B.Market Analytics III-111
Table 110: Latin American Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Geographic Region/
Country - Brazil, Mexico, and Rest of Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-111

Table 111: Latin American Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding



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