Inergetics Launches Bikini Ready® Energy Gummies - NBC12.com - Richmond, VA News

Inergetics Launches Bikini Ready® Energy Gummies

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SOURCE Inergetics, Inc.

New Product Launch Coincides With Content-Rich Bikini Ready® Lifestyle Website Featuring Pro Surfers Anastasia Ashley and Christa Alves

NEWARK, N.J., May 13, 2014 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a leading developer of nutritional supplements, today announced the launch of Bikini Ready® Energy Gummies designed to energize workouts, boost metabolism and reduce fatigue.

Bikini Ready Energy Gummies are the most recent addition to the Bikini Ready line of women's weight loss solutions, which include Weight Loss Catalyst, Fashion Multi and Cleanse Cleanse nutritional supplements as well as Yummy Shakes. 

"We are excited to add a flavorful and fun option to our already outstanding line of weight loss supplements for active women," said Mike James, Inergetics' CEO. "We believe the convenient gummy format to be the perfect addition to the Bikini Ready line as we look to expand our brand in 2014.  The Energy Gummies will provide healthy and lasting energy to our customers looking to maintain a highly active lifestyle."

The company also announced the launch of a new Bikini Ready Lifestyle website, www.bikinireadylifestyle.com, featuring photos, videos and blogs from its two Bikini Ready spokeswomen: professional surfers Anastasia Ashley and Christa Alves.

The new product launch will be supported by a national advertising campaign including an FSI drop on May 18th featuring Anastasia Ashley.  The campaign appears in prominent magazines such as InTouch, Life&Style, Shape, Fitness, Star, OK! and Women's Surf and Style Magazine as well as select digital and social media platforms.

"Our content-driven Bikini Ready Lifestyle website and national advertising campaign will work together to reach the growing number of consumers interested in an active and healthy lifestyle," said Jim Kras, Inergetics' CMO.  "As the summer bikini season approaches, we're thrilled to give Bikini Ready the enhanced online presence it deserves while offering our customers a range of exciting and informative new features."

Bikini Ready products are available at Winn-Dixie, Bi-Lo, Meijer, Harris Teeter, Ingles and Hy-Vee stores across the country.  In addition, the line is available online at leading e-tailers such as Amazon, DrugStore.com, DrVita.com, LuckyVitamin.com and coming soon to Bodybuilding.com.

For more information on the full line of Bikini Ready products, please visit www.bikinireadylifestyle.com.

Media Contact

RLM Finsbury
(646) 805-2025
Inergetics@rlmfinsbury.com

About Inergetics, Inc.

Inergetics' portfolio of brands includes: Martha Stewart Essentials, a complete line of whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; SlimTrim, the affordable, premium value diet brand; and OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals.

To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at:  www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com, www.omessentials.com.

Safe Harbor Statement   
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.

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