#herestoperfection: The Championships, Wimbledon to be Celebrated in Stella Artois's "World's Greatest Events" Campaign - NBC12.com - Richmond, VA News

#herestoperfection: The Championships, Wimbledon to be Celebrated in Stella Artois's "World's Greatest Events" Campaign

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SOURCE Stella Artois Global

Stella Artois new Official Beer Supplier of Wimbledon; "World's Greatest Events" Advertising Campaign to Celebrate Craftsmanship at Global Events

NEW YORK, May 12, 2014 /PRNewswire/ -- Stella Artois, the world's best-selling Belgian beer, today launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail, similar to the care that goes into Stella Artois. Dubbed "World's Greatest Events," the campaign focuses on the people who manage those details. "World's Greatest Events" will celebrate events in the United Kingdom, France, Argentina and the United States.

The Championships, Wimbledon and The Open Championship are now signature elements of this program. Stella Artois was named the Official Beer of The Open Championship earlier this year. More recently, Stella Artois and The All England Lawn Tennis Club have agreed to have Stella Artois as the Official Beer of The Championships, Wimbledon, beginning this year and extending through 2018.

"We're delighted to partner with Stella Artois as the official beer of Wimbledon, and as such we're looking forward to another great tournament this summer," said Mick Desmond, Commercial Director, All England Lawn Tennis Club.

Reflecting 600 years' of brewing tradition, Stella Artois has an appreciation for the people who work tirelessly in private to make excellence public. "World's Greatest Events" is a global program that applauds the effort, which is often hidden from public view. Stella Artois has a presence at events worldwide that meet an unsurpassed standard of excellence, including The Open Championship, the Argentinian Polo Association Championship, the Kentucky Derby, the Cannes Film Festival and now the addition of one of the world's most prestigious sporting events in The Championships, Wimbledon.

"Stella Artois celebrates the countless men and women who refuse to accept anything less than perfection, whether they are creating a world-class event or a world-class beer," said Debora Koyama, Global Vice President of Marketing, Stella Artois. "Wimbledon is a perfect example. It might go unnoticed, but the people behind Wimbledon understand that even the smallest details set them apart. Stella Artois is raising a glass to honor the people who give the world's greatest events the care they deserve."

Stella Artois intends to activate the World's Greatest Events campaign in 25 markets worldwide, including the United States, the UK and Argentina. The campaign will be launched with a global television spot that will begin running on May 12th in the UK and roll out across multiple markets during the coming months. The program will also feature a series of 12 "Perfectionist" videos, short films that celebrate the craftsmen and women behind the scenes who work tirelessly to perfect every detail and turn them into the World's Greatest Events; these are unexpected stories of obsession and the pursuit of flawlessness. This content series will live on an online digital hub and in social channels together with additional video content that will be created during the celebration of the events.

About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.  Visit www.stellaartois.com for more information.

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