Sleep Is The Ultimate Luxury With Beautyrest Black® - - Richmond, VA News

Sleep Is The Ultimate Luxury With Beautyrest Black®

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SOURCE Simmons Bedding Company

Simmons Redesigns its Luxurious Mattress Offering with a Techno-luxe™ Edge

ATLANTA, May 12, 2014 /PRNewswire/ -- In today's overworked, multi-tasking world, sleep has become the ultimate luxury. To that end, Simmons Bedding Company ("Simmons"), has redesigned their flagship luxury line, Beautyrest Black® for those seeking the latest in sleep technology and a sleeping experience in the height of style and luxury.

The new Beautyrest Black® mattresses offer the latest advancements in Pocketed Coil® Technology, memory foam and high performance fabrics designed to provide a luxurious and rejuvenating sleep.

"As the global luxury market swells to $1.4 trillion, it's clear we are actively indulging in our waking lives," said Rolf Sannes, Vice President, Brand Management, Simmons Bedding Company. "But, we need to rethink how we spend our time asleep. How we experience sleep, can literally change our lives, and we need to remember that life's luxuries can't be enjoyed when we're sleep deprived."

Beautyrest Black® mattresses introduce the concept of "Techno-luxe™," where exclusive state-of-the-art technologies are combined with luxurious materials for enhanced comfort and temperature management:

  • Advanced Pocketed Coil® Technology delivers exceptional conforming back support and pressure relief.
  • Dynamic Response™ Memory Foam is designed in Italy, and has a pneumatic quality that works in concert with the Advanced Pocketed Coil® to create our most conforming back support.
  • Sleep Climate™ Surface Technology is a patent-pending layer of Austrian-sourced TENCEL® fibers designed to help maintain ideal sleeping temperature throughout the night.
  • Micro Diamond™ Infused AirCool ® Memory Foam (available in select models) utilizes the superior conductive properties of diamonds to move heat away from the body and as many as 1,000 carats of diamond material is infused in a queen-sized mattress to assist in a cool, comfortable sleep.

"The creative inspiration behind Beautyrest Black® marries high performance technology with luxury," said James Ross, Senior Vice President, Design and Innovation, Simmons Bedding Company. "We sourced the highest quality materials from around the globe and fused them with high performance technology to deliver an unparalleled, luxurious sleep experience."

The latest Beautyrest Black® collection, comprises 12 newly designed mattresses (previous models will remain available through June) now available nationwide. Visit for more information and to find your local retailer.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®. Simmons Bedding Company was founded in 1870 and now operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®.

For more information, visit, or follow parent brand, Beautyrest, on Facebook, Twitter, Pinterest and YouTube.

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