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NEW YORK, Jan. 30, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
2013 North American Mobile Enterprise Applications
Opportunities Within Enterprises
Mobile worker applications continue to expand throughout the North American business sector. This research service analysed a survey conducted in 2013 with responses from North American decision makers who were responsible for purchasing mobile software applications. The analysis focuses on the current use of and future decision-making behaviors toward mobile enterprise applications, specifically: mobile asset tracking, mobile sales force automation (SFA), mobile workforce management, and wireless email solutions. While the overall growth picture seems positive for mobile worker apps, it is imperative that providers monitor customers' forward-planning and quickly identify and address the reasons behind any unexpected dips in deployments.
Research Objectives and Methodology
The overall research objective is to measure the current use of and future decision-making behaviors toward mobile enterprise applications, specifically mobile asset tracking, mobile sales force automation (SFA), mobile workforce management, and wireless email solutions.
Methodology and Sample
Using a Web-based survey methodology during August 2013, Frost & Sullivan surveyed North American decision makers working in businesses who were responsible for purchasing mobile software applications.
Frost & Sullivan's survey methodology uses online panels to source only qualified respondents. Respondents must meet requirements set by a screening process prior to full survey participation. Online panels consist of individuals who volunteer to participate in Web-based surveys and typically receive compensation directly from their panel membership for participating in qualified survey research. In general, survey respondents do not receive direct compensation from Frost & Sullivan for participating in research projects.
Frost & Sullivan has been conducting decision-maker research in the mobile enterprise applications market since 2010. Where available and appropriate, comparisons to past data points will be made throughout this study. Below are sample details for 2010, 2012, and 2013.
An Expanding Sector
Mobile worker applications continue to expand throughout the North American business sector. Over the next year, the bulk (X%) of businesses plan to add even more software applications on their employees' mobile handheld devices.
Implementations, both current and planned, fluctuated slightly during the past year for three of the four mobile application categories highlighted in this study. Potential problem areas include: 1) wireless email, where the percentage of businesses deploying this solution seems to be shrinking significantly, year-over-year; and 2) mobile sales force automation, where the perceived business need for this solution has decreased markedly.
In summary, while the overall growth picture seems positive for mobile worker apps, specific solution categories continue to expand or contract, each at their own pace. It is imperative that providers monitor customers' forward-planning in this sector and quickly identify and address the reasons behind any unexpected dips in deployments.
Impact of Attitudes on Deployment
The key to a provider's sales success is convincing them of the business necessity of mobile worker application solutions.
Among businesses with the attitude that a particular mobile app category is "very necessary," there is a strong positive impact on their adoption rates. Specifically, among the four mobile apps featured in this research, a "very necessary" attitude positively impacts adoption (current and planned) rates by as much as X%.
The following chart delineates why customers would view mobile worker apps as necessary to their businesses' success.
Table of Contents
1. Research Objectives and Methodology
2. Executive Summary
3. Market Overview and Definitions
4. Overview of Mobile Solutions
5. Mobile Enterprise Applications Usage Details
6. Insights for Mobile Business Application Partners
7. Barriers to Future Adoption Among Current Non-users
9. The Frost & Sullivan Story
To order this report: 2013 North American Mobile Enterprise Applications
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