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SOURCE Ford Motor Company
DEARBORN, Mich., Dec. 12, 2013 /PRNewswire/ --
Consumers will reevaluate their relationships with technology in 2014, balancing the need to be constantly plugged in with a new appreciation for spending quality time off-line, reveals Ford Motor Company's (NYSE: F) second annual trend report, released today.
The report – Looking Further with Ford 2014 – highlights 10 global trends for the new year that explore how the technology explosion will affect consumer choices and behaviors.
The top global trend for 2014, Innovation's Quiet Riot, explores whether people will continue trying to keep up with an always-on society and experience a fear of missing out, or begin to find joy in moments free of digital distraction.
Against this backdrop, Looking Further with Ford 2014 uncovers people's desire to have downtime to reflect on what matters most – friends, family and community. This evokes nostalgia as consumers remember the comfort and character associated with the way things were.
"There is no escaping the impact – both positive and negative – of the rapid pace of technology. What is more fascinating to watch in 2014 is how a culture of reflection is emerging," said Sheryl Connelly, Ford global trend and futuring manager. "We are seeing a consumer culture that is increasingly mindful of the need to nurture society's valuable and irreplaceable resources."
Looking Further with Ford
Ford monitors shifts in social, technological, economic, environmental and political arenas to understand what drives consumer attitudes and behaviors – and how these attitudes and behaviors can impact the automotive category. Insights from the annual trend report then guide Ford Motor Company designers, engineers and marketers in development of future Ford products and services.
Looking Further with Ford 2014 focuses on a broad range of micro trends that affect businesses and consumers. The insights revealed reflect years of qualitative and quantitative research and collaboration with thought leaders from around the world.
"Understanding our customers and their evolving needs is key to Ford's accelerated growth plan and new vehicle development," said Connelly. "Consumer insights and trends help guide our product strategies and the development of vehicles that not only exceed customer expectations, but also connect with the rapidly changing landscape of our society."
10 trends for 2014
Ford's 10 trends expected to influence consumers and brands in the coming year include:
Please click here for the Ford 2014 Trend Report.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
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