Local start-up Gandzee featured on "Katie" show

A Henrico entrepreneur was just featured on the "Katie" show today. Her children's clothing company Gandzee was a finalist on Katie Couric's "Mother of Invention" competition.

Folded neatly into mailable boxes, are sets of matching, interchangeable outfits for boys and girls. Jen Nomberg started her online company Gandzee, inspired by having to constantly outfit her daughter.

"We needed to get her dressed for the season and as most busy parents understand, you have to get lots of clothing together quickly, tops, bottoms, accessories," Nomberg told us.

At Gandzee, a stylist coordinates interchangeable outfits from different boutiques, so the clothes are unique.

"It's really a stylist for busy parents," she explained. "We offer high quality clothing at affordable prices, and everything mixes and matches."

A Katie show producer called Nomberg after discovering Gandzee online, interviewed her for their "Mother of Invention" competition, then called again to say she was a finalist.

"I literally flew up the day before and did the day-of rehearsals," Nomberg said. "It was all very exciting. Katie was as friendly as she seems on TV, super personable."

All three finalist moms pitched their businesses and answered questions. "Katie was laughing because her question was always, 'OK, so how much does it cost?' No one hit on that except her," recalled Nomberg.

The winner receives $10,000 seed money. And there was a bonus for Nomberg. This particular Katie episode also featured Nomberg's pet cause, hunger. She donated part of Gandzee's proceeds to FeedMore.

"With every sale, we're able to give back to FeedMore," she said. "My kids both had feeding issues until the age of two, so its personal for me."

And Nomberg hopes the national exposure for Gandzee will soon have her saying gadzooks!