More pop-ups popping up - NBC12 - Richmond, VA News

More 'pop-up' stores popping up around Richmond

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RICHMOND, VA (WWBT) -

More and more "pop-up" shops and restaurants are popping up in Richmond and around the country.

The temporary store fronts allow restaurants and companies to grow their business at a low cost.

Online men's shirt company Ledbury just opened a pop-up shop at Stony Point Fashion Park for one month.

"We'll come in for a short period of time. We'll throw a big party. We'll sort of put up taxidermy and show our shirts and people get to feel them and try them on," explained CEO Paul Trible.

Ledbury sells men's clothes online and has a permanent store downtown, but opens temporary pop-up shops along the East coast.

"We've done D.C., Nashville, Charleston, Charlotte, we've done Richmond on Broad Street. We're going to be up in New York. It's been a great way to tap into markets that are very supportive and love our clothes," said Trible.

Representatives with Stony Point Fashion Park tell us they're used to seeing pop-up shops during the holiday season, but they say they expect to see more pop-up shops year-round because its becoming a business trend.

Pop-ups allow entrepreneurs to find new customers without the high cost of a long-term lease. Chef John Maher runs pop-up restaurant Spoon, serving his cuisine on pre-scheduled dates inside other restaurants and locations.

And the Virginia Museum of Fine Arts plans to open a pop-up gift shop at Stony Point from late October through December, selling jewelry, books, toys, and cultural pieces.

"It will be for the holiday shopping crowd as well as highlight our new exhibit starting in November, which is Hollywood Costumes, which we're very excited about," said Raven Lynch, head buyer for the VMFA gift shop.

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