A Colorado company has just expanded to Henrico and is hoping to revolutionize the way you eat cheesecake. Ever thought about eating it from a jar? This company is betting that you will.
You name it, Lee Mathis has probably put it in a cheesecake.
"We take a chocolate pecan biscotti, crumb that up with sliced almonds," said Lee Mathis, owner and founder of Decadence Gourmet Cheesecakes.
The company not only makes dessert cheesecakes. "We do a German chocolate, we do a strawberry New York, a tiramisu," Mathis lists for us.
It makes cheesecakes with wine, such as "a blueberry merlot, ... a pear chardonnay."
And even savory cheesecake appetizers.
"These are non-dessert, non-sweet cheesecakes. Our number one seller is the El Diablo. It's a ghost pepper habanero cheesecake with an Ancho-Chipotle pesto. It's got some heat to it," Mathis showed us.
And he puts them in a jar. Yes, a jar.
"We've taken the traditional concept of cheesecakes and reduced them down to single portion size. One of the biggest trends in the restaurant industry now is single serving desserts," he explained.
Decadence has been making about 17 varieties since 2006 out in Colorado. Now the company is opening an East Coast operation in the West End, where it can ship frozen cheesecakes cheaper than it could from Colorado.
"Shipping out of Richmond, we can get to 29 million East Coast people using Fed Ex Ground. So it will run 10-12 dollars," Mathis said.
Mathis just hired three local culinary students and chefs.
"I didn't realize that there wasn't any other restaurants in the world, or bakeries in the world that did cheesecakes in a jar, and I had never thought of it," said new assistant baker Brittany Carr.
For now, Decadence is renting kitchen time at Kitchen Thyme in the West End, but hopes to eventually pop the lid on its own space.
Decadence begins launching its product locally tonight at the Farmers Market at St. Stephen's, and at Saturday's Celebration of the Vine Wine Festival in Chesterfield.
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