People could be seen walking back to their cars with bags and bags of merchandise from Augusta National. Does that mean the Masters is recession proof? For some, the Masters is just as much about the shopping as it is for golf.
"I've spent lots of money here today," said first time attendee Calvin Davis.
Davis said he spent over $600 on Masters merchandise for himself and his family.
"It's like going to the supermarket when you are hungry, you spend a lot of money," said Davis. "You see lots of things that you want."
Some of those wants could set you back. For instance, a sweater with that little yellow logo costs around $135. FOX54 even found legacy attendees who continue to buy every year.
"I spent over $200 and that's about half of what I normally spend but that's all I wanted," said attendee Larry Armold.
People weren't just spending inside the gates, they are also spending outside. FOX54 found one family who makes nearly $1,000 a day. They sit in the parking lot selling water they bought in bulk for $70 and badge holders that originally cost 19 cents and selling them for $5 a piece.
Even businesses at Surrey Center confirmed that people are buying.
"People come in and they want a pair of shoes they can wear on the golf course because they get out there in heals," said Shoes at Surrey sales associate Kaylee Kay.
However, the manager of Joseph A. Banks said Masters Week is notoriously slow for sales.
"Usually people come to Augusta for the Augusta National apparel," said Manager Freddie Jackson.
Some said it's because buyers want the Masters logo. For those that were buying not only bought for themselves but for their family and friends as well because the merchandise can't be found anywhere else.
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