The countdown is on for VCU fans. In less than 24 hours, the campus bookstore will unveil new merchandise for sale as the Rams head to the NCAA tournament this week.
The campus is gearing up for madness.
"Time will tell but havoc will happen," says student Charles Dooley.
He just got off a bus from Brooklyn where he cheered on the Rams through a disappointing loss to St. Louis.
"It's a little saddening but they did well for the first time in the A-10," he said.
Now all eyes turn to Thursday when the Rams take on Akron in Michigan in the NCAA tournament.
"Between the students and the alumni, we can feel a new excitement. We knew we were going to get here, it's just exciting to get this far and we know we're going to go even further," said Angela Skubon with Barnes & Noble.
It's why the campus bookstore is getting in 40 new boxes of tourney merchandise starting Tuesday. Recent sales indicated, they had to do it big this week.
"We've seen an increase in web orders which have almost tripled," she said.
That's why the store is preparing more staff to handle big crowds.
"When I was here, the basketball team was it. That is all we did. We supported them. We traveled with them. There was nothing better," said former student Venis Adams.
She stopped by the bookstore to pick up items already on the shelves, and offer her team of choice some advice for the big game.
"Remember it's a team sport. It's no one player. Continue to keep your head in the game, keep focus and go all the way," Adams said.
"Going to March Madness is also a big deal because that brings in a lot more students to come into our school, a lot more fame…You guys played well. Keep focus and be strong," Dooley added.
Store managers say depending on Thursday's outcome, they're prepared to bring in even more gear. If previous lines circling the store from previous tournaments are any indication, the store is also ready to work long days.
The campus bookstore is already open 12 hours a day, but staff members say they're considering extending hours if there's a huge demand.
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