Miller Lite, Keselowski Ready To Turn Fans' Miller Time Moments Into NASCAR's Most Engaging Paint Scheme
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Returning Cup Champion Celebrates Fans with Consumer-Generated Mosaic Paint Scheme
CHICAGO, Feb. 22, 2013 /PRNewswire/ -- Brad Keselowski returns to the track this weekend to defend his NASCAR Sprint Cup championship. To honor the fans who supported Keselowski, Miller Lite is teaming up with Fan Mosaics to offer a unique opportunity to be a part of his title defense, by actually appearing on the Miller Lite Blue Deuce's special mosaic paint scheme.
Beginning today through March 31, legal-drinking-age fans will have the chance to submit an image of their favorite moments with friends – otherwise known as Miller Time moments – to be featured on the No. 2 Miller Lite Ford during the May 18 All-Star Race in Charlotte. To encourage fans to participate, for every photo submitted, Miller Lite will donate $2 to Keselowski's Checkered Flag Foundation (CFF), up to $22,222.
"With the launch of the Miller Lite mosaic paint scheme, we're inviting fans to connect with their favorite driver in a new and exciting way," said Ryan Reis, senior director of marketing for Miller Lite. "The fan mosaic brings consumers closer to the sport like only Miller Lite can. Get your picture on there and then gather with your friends to enjoy your shared moment in the spotlight when the Blue Deuce hits the track in Charlotte."
Fans can locate their individual picture and will be able to purchase a commemorative print of the paint scheme at www.FanMosaics.com/GetOnThe2. A portion of the proceeds from the print will be donated to the CFF, which strives to support those individuals who have sacrificed greatly for America, including military members, veterans, first-responders and their families.
"I'm always looking for ways to give back to the fans as they are the backbone of our sport," said Keselowski. "Over the last few years we've been able to do some cool things in that regard and I'm proud of that. With the help of Miller Lite, we're excited to offer another unique opportunity to those who support us."
About the Checkered Flag Foundation Brad Keselowski's Checkered Flag Foundation (CFF) is a 501 (c)(3) non-profit organization that supports those who have sacrificed for the rest of us to include military, veterans, first responders and their families. Funds raised through the Fan Mosaics program will be used to support Race to Recovery, CFF's major-give back program that provides a VIP race experience for those who have sacrificed greatly for our country. Working with Veterans Administration (VA) and other military hospital OEF/OIF/OND case managers, CFF identifies severely wounded veterans from around the country who have persevered beyond their injuries. The idea is to inspire and incentivize those who are working hard in their treatment program with a three-day VIP Race Experience, capped off with a ride along in a full-speed ride in a special-built race car with foundation president Brad Keselowski. Since its inception in 2011, CFF has hosted more than 1,000 veterans and their family members through the program.
About MillerCoors Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
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