A new PETA billboard going up in Richmond equates eating meat to smoking in an effort to get more people to go vegan.
The group announced the billboard Wednesday, which shows a toddler smoking a cigar next to the words "You Wouldn't Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer. Go vegan!"
"We all know how important it is to set a good example for our kids, and that means choosing habits—such as eating vegan meals—that will steer them toward a healthier life," says PETA Executive Vice President (and mother) Tracy Reiman. "PETA's billboard will remind Virginians that, just as we should put down the cigarettes, we should also put down the drumsticks and pick up fiber-rich, heart-healthy plant-based foods instead."
PETA is still in talks to determine when and where the billboard will be placed.
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