New marketing campaign aim to attract businesses - NBC12 - Richmond, VA News

New marketing campaign aim to attract businesses

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The City of Richmond launches its newest campaign aimed at promoting the business side of things.  The aim is to make it easier for those looking to bring more jobs to the River City.

By promoting Richmond's various neighborhoods and showing that the city is pro-business, the city's Department of Economic and Community Development hopes to show other businesses that they can make a profit here.

The biggest goal for one of the newest marketing campaign isn't necessarily to attract tourists, it's to entice businesses to, move, expand or start here.  The hope is more people will be calling Richmond – home.

"The demographics are moving towards Richmond," says Tim Davey, with the Timmons Group, a civil engineering and technology firm.  He works out of Shockoe Bottom.  "You know people moving out of the big cities, moving to the cooler, mid-size cities."

The city's Department of Economic and Community Development says businesses needed an easier way to find out if Richmond is the place for them.  The website creates a one-stop shop for business needs, including the opportunity to search local incentives and financial help.  Another part of the website is a feature which shows the different neighborhoods in the city and tells people how businesses are thriving in that area.

"It's tailored so you can put in your needs and you can go in and look for specific types of buildings and sites," says Lee Downey, director for the Department of Economic and Community Development.

Many local business owners say the time to invest is right now.

"I think the timing for Richmond is perfect. I think the next 25 years there will be sort of an explosive growth," says Davey.

But first, the city must appeal to the people looking for a place to plant their business and their employees.

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