The "action-track" is making a big push social media this weekend.
If you're original and creative, what you tweet could be seen by race fans heading to the track this weekend.
It's part of a special marketing campaign by Richmond International Raceway to show how much RVA loves racing.
"Race Weekend is here y'all #getready #boogityboogity,#RVALovesRacing." was just one of the tweets from fans you may have seen it as you were driving down I-64 on digital billboards .
RIR officials asked fans to tweet with the hashtag #RVALovesRacing and got a couple hundred responses. They picked the best and put them where they knew everyone would see them.
Tweets like "#RVALovesRacing so much we pass that excitement to our kids! #RVA" towered over area roads on 6 billboards around town.
The tweets will continue running through tomorrow's race and track officials say it may be something they keep going for future races, as well.
RIR says it still hasn't picked the last couple tweets that will go up tomorrow.
Copyright 2012 WWBT NBC12. All rights reserved.
WWBT-TV NBC 12
P.O. Box 12
On Your Side
Video and Pics