VCU reaction to The Daily Show segment - NBC12 - WWBT - Richmond, VA News On Your Side

VCU reaction to The Daily Show segment

RICHMOND, VA (WWBT) -

VCU students and alumni are buzzing Tuesday after the university was featured on Comedy Central's 'The Daily Show with Jon Stewart' Monday night — but the segment wasn't always flattering.

So what does this kind of national exposure do to the school's image?

There's the saying, "there's no such thing as bad publicity" but some people are rethinking that cliché after The Daily Show highlighted President Obama's visit to the Siegel Center by interviewing Cinco de Mayo partiers.

Some of the people in the video appear to be drunk and start advocating legalizing marijuana.

We talked with some VCU students Tuesday to gauge their reaction to the bit.

"Of course, there were some embarrassing things on the show itself, but I don't think people are going to be looking at our school and think anything worse about us or bad about us."

"It's great that they got on but I'm not certain how I feel about them being shown drunk," said Katy Hunter.

"It's kind of sad that whenever VCU gets exposure, it's about riots and drunk students rather than the positives that we have. We get basketball exposure but there are a lot of other good things going on here," said Jordan Fust.

The Daily Show segment shows a clip of a bar called 'The Tap' that looks like it's in New York City, but Twitter and Facebook were all abuzz on Saturday when people started spreading the word that the crew was here at Baja Bean restaurant and cantina in the Fan.

So what does this do to the school's image? We asked marketer Dave Saunders that question.

"It's the kind of press that you just can't buy, and if you're VCU, nor would you want to buy it."

He said most realize The Daily Show is fake news and don't take it too seriously.

"It could have been worse. This is definitely tongue-in-cheek and I don't think it's going to reflect badly on the university."

Saunders also pointed out The Daily Show is one of the highest rated shows on cable, watched by millions of people.

The segment even showed a quick clip of Ryan Nobles tweeting from his phone at the rally.

Copyright 2012 WWBT NBC12.  All rights reserved.

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