RICHMOND, VA (WWBT) - There will be no waiting until the 11th hour for RIR to announce the sponsor of the fall race. Virginia-based Federated Auto Parts announced Wednesday a partnership with Richmond International Raceway. Joining RIR as the entitlement sponsor for the Saturday, September 8, NASCAR Sprint Cup Series race, the Federated Auto Parts 400 is one of the most important races on the series schedule, as the "One Last Race to Make The Chase" sets the field for the 2012 Chase for the NASCAR Sprint Cup.
In addition to the entitlement partnership, Federated Auto Parts, which has hosted hundreds of guests in hospitality and suites for more than 10 years at RIR, also announced it has signed on as the track's Official Auto Parts Supplier.
RIR had to wait until four days before the spring race before announcing that the Virginia Tourism Bureau had become the entitlement sponsor.
"Federated Auto Parts joins a growing list of Virginia-based companies that Richmond International Raceway is proud to call our partner," said track president Dennis Bickmeier in a release. "The partnership between RIR and Federated Auto Parts gives us great momentum as we prepare for September 8th, one of the most anticipated NASCAR events of the season."
Federated Auto Parts is no stranger to NASCAR. Now in its 17th year in the sport, Federated has served as the primary sponsor for Ken Schrader and Kenny Wallace, as well as the entitlement partner at Nashville Superspeedway, prior to its announcement that it would not seek any 2012 race sanctions. Schrader, well known in the NASCAR community, joined Federated and RIR for the announcement and will drive the No. 32 FAS Lane car with Federated Auto Parts as the primary sponsor on Saturday night, September 8, in the Federated Auto Parts 400 NASCAR Sprint Cup Series race.
The Saturday, September 8, Federated Auto Parts 400 marks "One Last Race to Make The Chase." Once the checkered flag flies, the field will be set for the 2012 Chase for the NASCAR Sprint Cup. Only the top 10 drivers in the point standings and two "wild card" drivers will be eligible for the series championship.
Tickets for the Federated Auto Parts 400 NASCAR Sprint Cup Series race go on sale Friday, June 1.