RICHMOND, VA (WWBT) - The sport of NASCAR doesn't exactly scream eco-friendly. But longtime gas-fueled sport is going electric. For one car, in one race.
Ford's innovative marketing campaign for the 2012 Focus Electric continues as NASCAR selected the car to be the first-ever all-electric pace car, leading the field for the Sprint Cup Richmond 400 on April 28.
Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.
Ford research shows that approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.
Ford also was the first to show off a 2013 model race car when it unveiled its new 2013 Fusion stock car in January.
Entitlement sponsorship is still available for the April 28th race at RIR.