HENRICO, VA (WWBT) - A billboard on I-64 near the Staples Mill Road turnoff says "Celebrate Living Without God!". It's a billboard advertising a secular rally in DC. And it's catching a few eyes.
"We're going to be celebrating the value of science, of reason, of compassion. These things that you don't really need religion for," said Jesse Galef with the Reason Rally Coalition.
The Reason Rally promises a "glorious gathering of the godless".
Some say the I-64 interstate sign may be crossing a line.
"Whether or not you live with God is a personal issue and it really shouldn't be on advertisement billboard," said Reina Robinson.
Event organizers say the billboard was meant to be positive, focusing on celebrating something.
"Something like this that is celebratory is at least an attempt to not spark the same kind of uproar while still getting attention," said Galef.
They say it's important to gather because atheists are often under-represented and mistreated.
"More and more we're seeing politics affected by religion," said Galef. "That's something that secular Americans are becoming concerned about. So, we're hoping to converge on DC and really make a statement of how many of us there are that are voters, that we're a growing demographic."
Many we spoke to in Richmond say the billboard is a non-issue.
"We live in a free country and people can choose to have religion in their life or not religion in their life," said Douglas.
The Reason Rally is scheduled for March 24th in DC. The group expects thousands if not tens of thousands to gather. The billboard will be up until that time.
To learn more about the event, go to ReasonRally.org