12 Investigates: KONY 2012 finances - NBC12 - WWBT - Richmond, VA News On Your Side

12 Investigates: KONY 2012 finances

RICHMOND, VA (WWBT) – If you're on social media you've probably noticed the "Stop KONY 2012" video that has gone viral this week. The film is part of a larger online campaign by a non-profit corporation based in California called "Invisible Children".

The group solicits donations to help raise awareness about Ugandan guerrilla leader Joseph Kony. 12 Investigates took a look at its financial statements to see where all the money goes. 

This video was just posted on Monday, but already has been viewed more than 50 million times on YouTube alone. The film mixes a quick history of the Lord's Resistance Army, or L.R.A.'s activity in central Africa. It focuses on the atrocities committed by L.R.A. leader Joseph Kony ----- and ends with a call to action asking people to purchase an "action kit" that contains a t-shirt, an action guide, a bracelet, posters, and a button. This online marketing campaign has been so successful, that the "Invisible Children's website" indicates the kits and t-shirts are sold out.    

Invisible Children has been independently audited and its financial statements are available online. The audit shows that last year the group's total revenue was over 13 and a half million dollars. Its expenses came in at just under $9 million. Its expenses for film costs, production costs, and travel and transportation costs come in at over $2.2 million. If you couple that with the $1.7 million in compensation costs you see that over $4 million in expenses come from these four categories alone. That's almost half of the total expenses.    

The movement has also made a splash here in Richmond. On April 20th, Invisible Children is organizing an event where posters with Kony's name will be placed all over the world, in order to bring awareness to Kony's crimes. A Richmond facebook event has already received over 250 responses from people promising to attend.   

The city of Richmond has responded to the organizers reminding them it's illegal to put up posters on public property, and each offense can come with a $50 fine. The facebook group has responded by saying it will hand out the posters rather than posting them.  

We sent a message to one of the organizers of the Richmond event but have not yet heard back from them. 

Official KONY 2012 Site: http://kony2012.s3-website-us-east-1.amazonaws.com/

Critical Site : http://visiblechildren.tumblr.com/post/18954353409/not-alone

Audit : http://c2052482.r82.cf0.rackcdn.com/images/737/original/FY11-Audited%20Financial%20Statements.pdf?1320205055

Richmond Facebook Pages : https://www.facebook.com/events/262269113856166/ and https://www.facebook.com/events/338580669511903/

Copyright 2012 WWBT NBC12.  All rights reserved.

  • Latest news from NBC12.comNEWSMore>>

  • Richmond Police identify woman hit and killed by van

    Richmond Police identify woman hit and killed by van

    Sunday, September 24 2017 12:12 PM EDT2017-09-24 16:12:37 GMT

    A woman has died, after police say she was struck by a van in Richmond. Police say the woman was walking across the 1100 block of Azalea Avenue around 3 p.m. Saturday, when she was struck by a van turning left off Seminary Avenue. The driver of that van stayed on the scene. Police say the woman was already dead when they got to the scene. The driver is not facing charges at this time. The investigation continues, as police work to notify the victim's family.

    More >>

    A woman has died, after police say she was struck by a van in Richmond. Police say the woman was walking across the 1100 block of Azalea Avenue around 3 p.m. Saturday, when she was struck by a van turning left off Seminary Avenue. The driver of that van stayed on the scene. Police say the woman was already dead when they got to the scene. The driver is not facing charges at this time. The investigation continues, as police work to notify the victim's family.

    More >>
  • Federal government notifies 21 states of election hacking

    Federal government notifies 21 states of election hacking

    Friday, September 22 2017 5:16 PM EDT2017-09-22 21:16:26 GMT
    Sunday, September 24 2017 11:48 AM EDT2017-09-24 15:48:42 GMT
    The federal government is telling election officials in 21 states that hackers targeted their systems last year, although in most cases the systems were not breached.More >>
    The federal government is telling election officials in 21 states that hackers targeted their systems last year, although in most cases the systems were not breached.More >>
  • Chesterfield man taken into custody after barricade situation

    Chesterfield man taken into custody after barricade situation

    Sunday, September 24 2017 9:37 AM EDT2017-09-24 13:37:59 GMT
    Police have arrested a suspect involved in a barricade situation in Chesterfield. It happened at a home in the 7000 block of Velvet Antler Drive, around 11:15 p.m. Saturday. Police were called to the home for a welfare check, and when they arrived, officers say the man inside, 49-year-old John Michael Loslo III, showed a weapon. That's when, police say, an officer opened fire. Neither the officer, nor Loslo, were injured in the exchange. A SWAT team was called, and after som...More >>
    Police have arrested a suspect involved in a barricade situation in Chesterfield. It happened at a home in the 7000 block of Velvet Antler Drive, around 11:15 p.m. Saturday. Police were called to the home for a welfare check, and when they arrived, officers say the man inside, 49-year-old John Michael Loslo III, showed a weapon. That's when, police say, an officer opened fire. Neither the officer, nor Loslo, were injured in the exchange. A SWAT team was called, and after som...More >>
Powered by Frankly