RICHMOND, VA (WWBT) - An armed robber targeted a popular Carytown store during peak shopping hours Monday.
Police say a robber wearing a ski mask robbed the American Apparel and got away with an unknown about of cash.
Carytown is known for its unique boutiques - not armed robberies. However, just last week a man dressed as a woman robbed the Wells Fargo just blocks away.
In this case, surveillance video shows a man with his face covered and a hood over his head walking through the store with his gun drawn.
Don DiFiore runs Jean Jacques Bakery just two doors down from American Apparel. He says he's never heard of anything like this happening in all his years working in Carytown.
"This is a family town," DiFiore said. "I have a hard time believing it. At the same time, you have to keep in mind this is a big city, a lot of people, you always have to be on edge."
"It's just kind of random for it to be a clothing store," said shopper Andrea Bulifant. "You would think they would choose the bank or one of the bigger businesses that bring in a lot of money."
Another shopper, Hunter McDonald, says there's a lot of money in Carytown. He says robbers typically go where the money is - even if the area isn't known for crime.
"I know it's uppity and there's a lot of people," McDonald said. "That's where you got to look, the places that you least expect."
Police say this is only the second time a retail store in Carytown has been robbed in the last two years. The fact that this robbery took place at 7 p.m. only makes this robbery more puzzling.
"Usually when I ride by there that parking lot is full of cars," said Lt. Ed Capriglione of the Richmond Police Department. "(That suggests) there's a lot of people around, but for whatever took the risk and went ahead and robbed that store."
Right now police only have a very vague description of the suspect. The store manager says fortunately no one was hurt.
Police are asking for your help.
If you saw anything unusual in that area Monday night, you're asked to call Crime Stoppers at 780-1000.