RICHMOND, VA (WWBT) – The new site is loverva.com. It operates like groupon and living social, but has distinct differences.
"They're 50/50, we're 80/20," said Jonathan Martin with BARK Marketing.
Which means more money back in the hands of the business which, in turn, shares it with a local nonprofit of their choice. The first deal was $30 for 15 at Sticky Rice.
"It sounded very attractive, a good way to get some publicity, do a good turn in the process," said Kevin Wilson with Sticky Rice.
Sticky Rice chose to share the profits with Ring Dog Rescue, an organization that saves pit bulls and pit mixes from being euthanized at local shelters.
"We have volunteers that foster for us, keep the dogs in their homes. They are kept in a family environment. We socialize them, we obedience train them and get them ready to members of permanent families," said Karen Taylor with Ring Dog Rescue.
The organization will receive almost $1,000 from the loverva deal.
"It will go toward spay and neuter for animals coming into the program, it will also help us with vaccinating them, heart worm and flea prevention for the year, basically everything to get them going into their new families," Taylor added.
Sticky Rice tried living social and ended up selling 1600 vouchers.
"Very exciting to see that kind of interest but also very stressful when you're thinking, oh my goodness, now I have to redeem 1600 coupons," said Wilson.
With loverva, the featured business has the ability cap the number of vouchers sold.
"We were dissatisfied to see how much money was leaving our city," said Martin.
Groupon operates out of Chicago, living social out of D.C, meaning half of all money spent leaves the Richmond area. The point with "loverva" is to facilitate positive change within our community.
"We're trying to help out our city and we want to see the money stay here and go to good causes," he said.
This week features half off at "Sticky To Go Go" --- with 20% of the proceeds benefitting Meals on Wheels. If you'd like to sign up for these deals with a cause, click here.