CHESTERFIELD, VA (WWBT) - Save some money for Small Business Saturday!
That's what mom & pop stores hope you'll do during this holiday shopping frenzy.
Local business owners want you to spend time and money in their stores too.
Mom and pop stores say their specialized attention is a huge selling point to holiday shoppers as they compete with national chains for your money.
Gal Eli owns four kiosks inside Chesterfield Towne Center.
His employees draw in holiday shoppers with eye-catching demonstrations.
Eli said his staff knows the products they sell, from toys to electronic cigarettes, cosmetics and flatirons.
That's how he sets himself apart from big business.
"They sell also flatiron we sell only flatiron this is our specialty this is what we do the best we know it in and out no one in a department store can explain the product like we," said Eli.
Eli is one of many small business owners competing side-by-side with national chains.
American Express officially started the shop small movement two years ago to create a stronger connection with locally owned stores.
"Here you go try a sample of our homemade fudge," said Chris Matheny with The Fudge & Sweet Shoppe.
He and his wife run it.
"Most small businesses across America you're going to find they'll deliver as well as the big boxes generally we take more time we make it by hand so but give us a shot
I think we can compete," said Matheny.
There are about five other local vendors within their store hoping to win your heart and your holiday dollars.
Matheny said competition with big business is good, but when you shop local, you're investing in your community.
"Shopping local is the key to the returning of our economy nationwide," said Matheny.
This is the first Black Friday for the Mathenys.
So far, they say demand is strong.
"Exciting, tiring and lots of fun," said Matheny.
Energy drinks may be their saving grace to help keep up!
"We have had three or four today and we're going to keep on going," said Matheny.
Business owners said they're doing their best to get loyal customers.
Some are even offering Black Friday deals on Small Business Saturday to make a big impression.
Small business owners are also competing with online companies that offer deep discounts and low-cost or free shipping.
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