$800,000 to increase tourism in Virginia’s localities - NBC12 - WWBT - Richmond, VA News On Your Side

$800,000 to increase tourism in Virginia’s localities

Press release from Office of Governor Bob McDonnell

RICHMOND, VA - Governor Bob McDonnell announced today nearly $800,000 in tourism marketing grant funds for more than 40 local tourism initiatives across the state. 

The Virginia Tourism Corporation awards the grants.  Each grant is matched by funds from a minimum of three local organizations and used to support marketing initiatives including advertising, Web development, online marketing and brochures. 

The three to one matching funds provided by local partner organizations leverages the $800,000 in grant funds into more than $2 million invested in tourism marketing.  In total, more than 180 public and private partner organizations will work together as a result of the grant program. Governor McDonnell recently increased funding for the program as part of his efforts to increase economic development through tourism.

"Tourism is an integral part of the Virginia economy – providing nearly $18 billion in revenue and employing more than 204,000 people," said Governor McDonnell.  "These grant funds are designed to spur economic development through tourism.  The state's investment maximizes local marketing funds - allowing for localities to double and sometimes triple their marketing power to attract more visitors to local destinations."

The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new tourism marketing through partnerships and to extend the Virginia is for Lovers brand.  The objective of this program is to leverage limited marketing dollars, resulting in increased visitor spending.  A minimum of three entities must partner financially to apply.  Partners may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other entities. 

"Virginia's tourism marketing has a proven 5:1 return on investment, meaning that every dollar the state invests in marketing provides $5 back in tax revenue alone," said Alisa Bailey, president and CEO of the VTC.  "These grants are a tremendous resource for localities that helps get attention for local destinations and generate the revenue and jobs that tourism creates."

Details on grant awards are below. The next round of the Tourism Marketing Leverage Program will open August 8, 2011.  Localities interested in applying should visit www.vatc.org for more information. 

VTC Marketing Leverage Grant Awards

Organization

Project

Amount

Artisan Center of Va.

Take Home a Piece of Va.

$10,000

Shenandoah County

Shenandoah County Shines

$7322

Richmond CVB

Greater Richmond Video Series

$50,000

Colonial Athletic Assoc.

Va is for Lovers of CAA

$10,000

The Crooked Road

The Collaborative Crooked Road

$28,000

Draper Mercantile Trading Co.

Concert Series Marketing

$7300

 

Friends of Southwest Virginia

Inviting the World to SWVA

$50,000

Round the Mountain

Digital Online Artisan Maps

$40,000

Northampton County

Cross the Bay for a Day

$37,077

Goochland County

Discover Goochland

$10,000

Northern Neck Tourism

One-Tank Marketing

$10,000

Scott County

Outdoor Recreation Marketing

$9,998

Waterford Foundation

Waterford Homes Tour

$12,913

Tazewell County

Back of the Dragon

$10,000

Roanoke River to Trails

Tobacco Heritage Trail

$878

Roanoke Valley CVB

Blue Ridge Mountain Marketing

$50,000

Virginia Beach CVB

Live, Love, Run the Winter

$46,851

Smyth County Tourism

Blue Ridge Highlands Fishing Trail

$30,000

Virginia for the Arts

Minds Wide Open 2012

$24,882

Boydton Historic Renaissance

Southern Virginia's Little Village

$2,500

Jamestown Settlement

America's Historic Triangle

$50,000

Smith Mountain Lake Chamber of Commerce

It's Closer Than You Think Campaign

$9,118

Piedmont Arts Assoc.

Discover Martinsville's Museums

$9,925

Depot Arts Assoc.

Entertain Your Sense of Art

$1,655

City of Poquoson

Seafood Festival and Recreation

$6,142

City of Radford

Phase V Tourism Initiative

$10,000

Town of Brookneal

Brookneal Wine Festival at Red Hill

$2,504

City of Waynesboro

Rebranding and Marketing

$28,211

SoVa Wine Trail

Wine Through Southern Va.

$7,477

City of Galax/Grayson Co.

Bluegrass, Blue Ridge, Blue Skies

$23,013

Wilderness Road

Brochure and Marketing Plan

$42,000

Thomas Jefferson Foundation

Greater Charlottesville Marketing

$50,000

Visit Loudoun

Lansdowne Resort Family Campaign

$13,000

Nelson 151

Nelson 151

$10,000

Virginia Golf Vacations

Click, Play and Save

$15,775

Waynesboro Tourism Assoc.

Mobile Marketing

$4,642

Waynesboro Parks & Rec.

Run the Valley Series

$5,000

Shenandoah Valley Art Center

River City Fall Foliage

$10,000

Thomas Jefferson's Poplar Forest

Wine Festival

$10,000

Hague Winery

Good Life Now and Then

$8,000

Visit Fairfax

Banner Advertising Campaign

$30,000

Abingdon CVB

Entertain Your Senses

$10,198

Out of Woodstock Productions

Virginia Renaissance Fair

$10,000

Tourism is an instant revenue generator for Virginia that generates nearly $18 billion in revenue, supports more than 204,000 jobs and provides $1.24 billion in state and local taxes.

Love is at the heart of every Virginia vacation.  Visit www.Virginia.org to learn more about vacation destinations in Virginia or call 1-800-VISITVA to receive a free, Virginia is for Lovers travel guide.

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