New president introduced at RIR - NBC12 - WWBT - Richmond, VA News On Your Side

New president introduced at RIR

RICHMOND, VA (WWBT) - The change in the front office at Richmond International Raceway happened about as quickly as a tire gets changed in a pit stop. Friday the new man in charge was introduced at his new track.

Dennis Bickmeier met the media in the Torque Club Lounge at the track. Bickmeier admitted that it has been a whirlwind week, and there's really not enough time for him to give his personal touch to the Fall race coming up in just nine weeks at RIR.

Bickmeier replaces Doug Fritz, who resigned on Wednesday.

Bickmeier accepts the role from his most recent position as Vice President of Consumer Sales and Marketing for Michigan International Speedway ("MIS").  Fritz resigned to pursue other career opportunities.

Joining MIS in 2007, Bickmeier, 44, was responsible for the oversight of three primary departments -- communications, corporate partnership sales, and ticket sales and operations.  His career with ISC initially began in 1999 as the Public Relations Director at Auto Club Speedway, and he was promoted to Senior Director of Communications in 2004, a position he held until 2006.   During his time at the Southern California-based speedway, Bickmeier became an adjunct faculty member in the University of San Francisco's Sports Management Program (2001-06), teaching the Strategic Communications and Sports Public Relations elective.      

Bickmeier served as the Manager of Community Relations for Disney-owned Anaheim Sports, Inc., (1997-99) the owners of the Major League Baseball team the Anaheim Angels, now the Los Angeles Angels of Anaheim, and the National Hockey League's Mighty Ducks of Anaheim.  He has also served as Information Director for the Big West Conference (1993-97), and started his professional sports administration career with the National Football League's Los Angeles Rams as the Assistant Director of Public Relations (1989-91) and Assistant Director of Sales and Promotions (1992-93). 

The native Ohioan received his bachelor's degree from the Ohio University Scripps School of Journalism and his master's from the Ohio University Sports Administration Program.  Bickmeier will transition with his family to the Richmond area over the next few months.

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