Friday, June 7 2013 5:49 PM EDT2013-06-07 21:49:14 GMT
Frugal shoppers use loyalty cards to get discounts at grocery stores. Now there's one that can save you money at the pharmacy. If you've ever had sticker shock when picking up your medicine, Martin'sMore >>
If you've ever had sticker shock when picking up your medicine, Martin's has a solution to save you some money. The store has launched its new prescription savings card for medicines insurance doesn't cover. Low-cost, fixed-price generics now fall under this program.More >>
Thursday, June 6 2013 5:16 PM EDT2013-06-06 21:16:35 GMT
The last report cards of the year will be coming home soon, and parents aren't the only ones who like to reward their kids for good grades. You can use those A's and B's to score hot deals at businessesMore >>
The last report cards of the year will be coming home soon, and parents aren't the only ones who like to reward their kids for good grades. You can use those A's and B's to score hot deals at businesses all over town.More >>
Friday, May 31 2013 5:16 PM EDT2013-05-31 21:16:09 GMT
We demonstrated how you can lower your power bill using inexpensive gadgets, but there are ways to do it without spending a dime. Here are a few simple steps that can reduce what you pay the power company.More >>
We demonstrated how you can lower your power bill using inexpensive gadgets, but there are ways to do it without spending a dime. Here are a few simple steps that can reduce what you pay the power company. More >>
Friday, May 31 2013 4:32 PM EDT2013-05-31 20:32:18 GMT
Cicadas aren't the only things buzzing in our area - 90-degree days have air conditioners working overtime and raising your power bill. Here are a few gadgets that will pay for themselves and bring yourMore >>
Cicadas aren't the only things buzzing in our area - 90-degree days have air conditioners working overtime and raising your power bill. Here are a few gadgets that will pay for themselves and bring your bill under control.More >>
Thursday, May 23 2013 6:07 PM EDT2013-05-23 22:07:26 GMT
Many parents do their best to save money entertaining and clothing their children. Here is how to save at many local shops around town - and it won't cost you a dime. It's been five years since Kate HallMore >>
Along with money-saving articles, RichmondMom.com offers the savvy saver card. It was created to save you money while helping local businesses make it through the recession.More >>
RICHMOND, VA (WWBT) - My wallet is loaded with dozens of yellow and green and red cards. The less used get bundled, but they're always with me. I've got them for grocery stores, drug stores, restaurants and retail stores. It's how I saved 55% on my grocery bill this week.
Most loyalty cards typically require the same type of information. Your name, address, birthday, and ages of your children. Each card has a privacy agreement about what can be done with your personal information.
Stores analyze buying data with the hopes of more efficient advertising and marketing. But it's more than how many times a week you buy bread and milk. Not only are they compiling data on what you buy, but also the day, the time and how you pay for it. Over time that builds a valuable profile of you. So should you worry about the safety of the info collected?
Most privacy agreements state that a business won't give or sell any identifying information for marketing purposes, but security breaches are becoming commonplace, like the most recent Sony hack that left 100 million accounts vulnerable. And what happens when stores close down? Assets get purchased including your personal data. Information can't be given away, but according to consumer affairs, it can be subpoenaed for situations like custody hearings or criminal prosecution.
There are several websites that connect your loyalty card to their programs for digital coupons and rebates. Now a third party is involved in the transaction and you have no idea what they can do with your spending data.
Keep in mind, I'm a diehard couponer and by using cards, I get special offers in the mail on things like produce and meats that typically won't have a coupon. This week with the card and coupons, I saved $145 off of a $270 bill. To me, saving money like that is worth giving up a little on my end.
You can find out what kind of data a store is keeping on you. Each store is unique, so you'll have to call or visit their customer service representatives or press office. Ask how the store controls your information, how it's maintained and that you'd like a copy of all of your information on file.