Campaign targets youngest taxpayers in Hanover

HANOVER, VA (WWBT) - More than 70 cents of every sales tax dollar in Hanover goes to either schools or public safety. That's the message county leaders have been sending to even the youngest shoppers.

"We thought by engaging the kids in this program, we could really promote the value of local shopping," said Hanover Economic Development Deputy Director Susan Deusebio.

For the past few weeks, students in 400 classrooms across 18 Hanover schools have been participating in a receipt collection program. The goal is to be the classroom that has the most local receipts. It's the economic development office's way of getting everyone involved in boosting the economy.

"They do motivate their parents; they have a big influence on where their parents spend their local dollars and the fact that we are also educating the kids on the value and how it impacts them directly," said Deusebio.

Local retailers say it's helping.

"I've had a lot of people coming in saying I need cash receipts so we can turn them in for school, so they are very excited about it as well," said Business owner Vicki C. Trice.

The ladies at the "Ruby Slipper" rely on local shoppers--and keep them coming in through great customer service and unique products. These owners also make sure to give back too.

"Most of my money is spent in Hanover County; I try to keep my money here; I deal with a local independent drug store to keep them going as well and vice versa," said Vicki C. Trice.

"We try to always shop locally as well, so we try to return the favor as local merchants," said Vicki M. Trice, Business owner.

The receipt program is part of the larger "Live here, Shop here" campaign. Folks here at the economic development office have already sent home fliers in backpacks and utility bills...and they are working on a website they hope to launch this summer.

"We do have a domain name at, so we have a landing page right now, but we are in the process of developing a website," said Deusebio.

As for that student receipt program--the receipts will be counted up and the class with the largest number at each school will win a prize.

Copyright 2011 WWBT NBC12. All rights reserved.