Internet/Digital Marketing Learning Opportunities

By Neal Lappe

Internet/Digital Marketing Learning Opportunities:

  • eMarketer Newsletter (https://www.emarketer.com/Newsletter.aspx) – this is a great daily online newsletter that provides a variety of information and data regarding all types of digital marketing themes.  FREE.

Internet/Digital Marketing Online Resources to obtain information about competitors:

  • Compete (http://compete.com/) – provides information about site traffic and other statistics for any website you want to research.  Also enables you to compare statistics for up to 5 different websites.  FREE

Recommended books to read about online marketing:

  • Prioritizing Web Usability (by Jakob Nielsen) – this book is all about how people read and interact with websites.  It provides a tremendous amount of information for maximizing web usability.

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