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Internet/Digital Marketing Learning Opportunities



By Neal Lappe

Internet/Digital Marketing Learning Opportunities: 

  • eMarketer Newsletter ( – this is a great daily online newsletter that provides a variety of information and data regarding all types of digital marketing themes.  FREE.

Internet/Digital Marketing Online Resources to obtain information about competitors: 

  • Compete ( – provides information about site traffic and other statistics for any website you want to research.  Also enables you to compare statistics for up to 5 different websites.  FREE

 Recommended books to read about online marketing: 

  • Prioritizing Web Usability (by Jakob Nielsen) – this book is all about how people read and interact with websites.  It provides a tremendous amount of information for maximizing web usability.



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About the Expert: Neal Lappe, President, WebStrategies Inc.
PO Box 998
Midlothian, VA 23113

Neal Lappe leads a team of digital marketing experts with the primary objective of providing online marketing solutions that deliver measurable results for clients.  The firm focuses on using data and web analytics to develop, implement and measure effective online marketing programs.   

As the firm's leader, Neal is responsible for staffing the company with the best talent and developing people to reach their fullest potential. He oversees all client activities, ensuring excellent customer service, and the highest level of quality control. Rarely found at his desk, Neal thrives in the public business sector and enjoys personally working with clients to develop online marketing strategies and implement their plans.

A sought-after speaker and expert in online marketing, Neal has addressed business owners, marketing professionals and internet marketing consultants in South America, the United Kingdom, Canada and the United States. His areas of expertise include integrating internet marketing with an overall business plan, small business development, search engine marketing, web analytics and web usability. 

Prior to WebStrategies, Neal spent nearly 20 years in senior management at Circuit City; and has extensive experience in sales, marketing, finance, human resources and operations management. He earned a BS Degree in Business from the University of MO.

Involvement in the civic and business communities has been extensive including  

  • President Elect - American Marketing Association
  • Internet Consultant Advisory Council - WSI International
  • Ambassador - Greater Richmond, VA Chamber of Commerce
  • Past Chairman - Chesterfield County, VA Chamber of Commerce 

In his free time, Neal enjoys spending time with his wife, two daughters and two granddaughters. An armchair social anthropologist, Neal is a reality TV fan. He is also a bit of a fitness fanatic and enjoys hitting the links whenever he gets a chance.

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