NBC12 Viewpoint: Children's Museum of Richmond

By Don Richards, NBC12 Regional Vice President and General Manager

RICHMOND, VA (WWBT) - Just about a year ago the Children's Museum of Richmond, CMoR, announced a bold move. They were opening a second location in a struggling new shopping and residential center in Short Pump.

This was at a time when we had just come through a devastating economic year. The future was anything but certain for local non-profits as corporate donations were plummeting.

But the museum had a mission, they had resolve and they also received a $250,000 donation from an anonymous donor. So they moved forward and west and opened in June of last year.

Last weekend CMoR in West Broad Village welcomed its 100,000 guest. With the addition of its new location CMoR serves more total families and their membership is the highest in their 30 year history. Increased revenue from the Short Pump location helps provide more programs for their central location.

This was a classic risk and reward decision. When the risk is certain and the reward is not guaranteed. But the Children's Museum of Richmond believed in themselves and the community they serve is the one being rewarded.

For more, see the Children's Museum of Richmond's website, http://c-mor.org.

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