CHESTERFIELD, VA (WWBT) – Some Chesterfield businesses are willing to pay to attract you to their stores. In two days, supervisors will decide whether to increase taxes for some businesses to finance a clean-up along Midlothian Turnpike.
Steve Meadows, an insurance agent along the east end of Midlothian Turnpike, wants what James Kibuuka, who works to the west, has: a spike in customers.
"We're getting better and better now. But a couple months ago we were a little bit slow," said James.
Although, the plants in the median don't look great today.
"Right now their kind of dead because of the weather, but when they come out everything will look better," James commented.
James says the clean-up has swept in more customers like Jay Honse.
"I think people like shopping in the area. They like to see the upgrades. And it makes the place definitely look more attractive," Jay said.
Steve and the shops that fall between Turner Road and Chippenham Parkway are willing to pay more taxes if it means their median can get a makeover too.
"If it looks good, it gives you a better attitude. You say, let's go ahead and pull in there because he's got this nice-looking landscaping," Steve said.
Unlike its neighbors to the west, stores won't install the plants until the fall. They learned a wise lesson after watching these young plants wilt away during the hot summer months.
Mary Davies, who just started working in the area, says the greenery may motivate her to spend some green.
"It's nice to have beauty around," she said.
Steve is hopeful shoppers will start driving east.
"If it doesn't look good, you don't stop. If it looks good, you stop," Steve said.
Several businesses near and along this stretch of Midlothian Turnpike would participate. Stores that are right off the road would be willing to pay for sidewalks, which don't exist right now.
Wednesday evening, after a public hearing at 6:30 p.m., Chesterfield supervisors will vote on the revitalization project.