Sex, drugs and alcohol: Tips for watching Super Bowl commercials - NBC12 - WWBT - Richmond, VA News On Your Side

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Latest news from NBC12.comNEWSMore>>

  • Congress settles for stopgap to avoid government shutdown

    Congress settles for stopgap to avoid government shutdown

    Sunday, April 30 2017 6:20 AM EDT2017-04-30 10:20:15 GMT
    Sunday, April 30 2017 6:20 AM EDT2017-04-30 10:20:15 GMT

    President Donald Trump seems destined to serve his 100th day in office without House passage of a Republican health care bill or enactment of a budget financing the government for the rest of this year.

    More >>

    President Donald Trump seems destined to serve his 100th day in office without House passage of a Republican health care bill or enactment of a budget financing the government for the rest of this year.

    More >>
  • Hanover's Sam Rogers drafted by Rams

    Hanover's Sam Rogers drafted by Rams

    Saturday, April 29 2017 11:58 PM EDT2017-04-30 03:58:56 GMT

    Former Hanover High School and Virginia Tech star Sam Rogers was drafted by the Los Angeles Rams, Saturday. 

    More >>

    Former Hanover High School and Virginia Tech star Sam Rogers was drafted by the Los Angeles Rams, Saturday. 

    More >>
  • BREAKING

    1 dead after two-vehicle crash in Hanover County

    1 dead after two-vehicle crash in Hanover County

    Saturday, April 29 2017 8:49 PM EDT2017-04-30 00:49:34 GMT

    One person has died after a two-vehicle crash in western Hanover County Saturday night.

    More >>

    One person has died after a two-vehicle crash in western Hanover County Saturday night.

    More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
  • Trending StoriesTrending StoriesMore>>

  • 'The Phantom' serial killer of children out of prison, living in Tucson

    'The Phantom' serial killer of children out of prison, living in Tucson

    Thursday, April 27 2017 12:17 AM EDT2017-04-27 04:17:43 GMT
    Friday, April 28 2017 11:32 PM EDT2017-04-29 03:32:02 GMT
    Convicted killer William Huff was spotted riding his bicycle through a Tucson neighborhood. (Source: 3TV/CBS 5)Convicted killer William Huff was spotted riding his bicycle through a Tucson neighborhood. (Source: 3TV/CBS 5)

    William Huff terrorized Sierra Vista during the spring and summer of 1967. Despite a sentence of 40 years to life, the Arizona Board of Executive Clemency voted to release him from prison into home arrest. Family members of the victims are concerned for the safety of the community, as are new members of the Clemency Board. CBS 5 Investigates videotaped Huff riding a bike through his Tucson neighborhood. There are no restrictions placed on his proximity to children.

    More >>

    William Huff terrorized Sierra Vista during the spring and summer of 1967. Despite a sentence of 40 years to life, the Arizona Board of Executive Clemency voted to release him from prison into home arrest. Family members of the victims are concerned for the safety of the community, as are new members of the Clemency Board. CBS 5 Investigates videotaped Huff riding a bike through his Tucson neighborhood. There are no restrictions placed on his proximity to children. 

    More >>
  • Severe reaction to new sandals leads woman on a painful path

    Severe reaction to new sandals leads woman on a painful path

        One woman wants to warn people about her painful path, the result of a severe and debilitating allergic reaction.  She had no idea what she was allergic to until she visited a fourth emergency room in two weeks.    

    More >>

    One woman wants to warn people about her painful path, the result of a severe and debilitating allergic reaction. She had no idea what she was allergic to until she visited a fourth emergency room in two weeks.    

    More >>
  • BREAKING

    Officials: 5 dead during weekend storms, casualties may increase

    Officials: 5 dead during weekend storms, casualties may increase

    Sunday, April 30 2017 12:31 AM EDT2017-04-30 04:31:34 GMT

    Severe thunderstorm warnings were issued Saturday for multiple East Texas counties.

    More >>

    Severe thunderstorm warnings were issued Saturday for multiple East Texas counties.

    More >>
Powered by Frankly